Buganda Kingdom – Prime Time Communications

Out to Lunch

Churches, clans should be more entrepreneurial

By Denis Jjuuko Last year, my friend lost a mother and we drove down to Kyaggwe for her burial. The ceremony was going well, punctuated with what seems to be the Church of Uganda anthem — Yesu Omwana gw’Endiga. Every few minutes, the choir would start yet another installation of this popular hymn. All was going well until preaching time when the priest turned the funeral into a begging charade for fuel, car repairs, meals and anything that came to his mind. Every time he made a joke and people laughed, he would pick out the person who laughed the most and ask them to contribute. His assistant was at hand with the basket to collect the money. The begging went on for an hour or so again punctuated with Yesu Omwana gw’Endiga whenever he felt people were no longer contributing as expected. Also, there is a Catholic priest, popular with his choice of words about the secular world during his preaching. He is invited frequently to speak at non-church events. One time, he was a keynote speaker at the event I attended and he spent a large part of his keynote address begging for a microwave, of all things! The organisers of the event seemed embarrassed. After his address, they announced that he will be going back to the rectory with one. Microwaves are some of the cheapest kitchen wares in many urban households. Had he simply privately told them of this need, they would have bought it. He didn’t need to publicly beg for it. I remembered these two incidents the other day when a bishop begged for indulgence to beg the president for a new vehicle. It was a tad embarrassing. See, I grew up in Masaka where I was used to seeing bishops with several cars. Bishop Ddungu with his famous black Mercedes Benz limo and later a Peugeot 505 as the Benz aged. Even ordinary priests drove nice cars prompting many young boys to dream of joining Bukalasa seminary. I don’t remember ever as a young person hearing a priest begging for fuel, clothing or some cheap household item. The day before the bishop made begged for a vehicle, a section of clan heads in Buganda were in State House begging for a contribution to their sacco. The president promptly offered Shs200m. I couldn’t believe that clan heads can go to beg for as little as Shs200m. I mean, there are 54 clans in Buganda. If each contributed Shs4m, they would get Shs216m, more than what the president promised them. They would get this money in the same period or less it took them to secure the appointment. There are some 15 million or so Baganda in Uganda, if they mobilized them, they would easily raise a few billion shillings. They can look at Saccos like CBS Pewosa. Just one branch of Masaka bought shares worth Shs1 billion during the Airtel IPO (initial public offer). It has less members than most clans. Also, if the bishop worked out an income generating strategy, he wouldn’t have to embarrass himself publicly begging for some Japanese car on live TV at a national event. In fact, the president would donate without him begging first. He would appreciate his mobilization skills and trying to tap into those voters, he would endear himself by aligning with the church in that area. Dioceses and clans must come up with sustainable business strategies. Again, if you look at a diocese like Masaka, they largely control the economy of the area. They have thousands of schools at all levels, dairies, printeries, brick making factories, hospitals, real estate, hospitality centres and even trading businesses. It is highly unlikely that the bishop there would publicly beg for a car. The diocese can afford to buy him one or two every few years. Many religions are good at mobilizing people to build grandeur churches or mosques. It is not uncommon to find a beautiful church or mosque in a community where the masses can’t afford Nigiina sandals (low quality Crocs). If these poor people can be mobilized to put up a structure with the highest spike or minaret in the area, why can’t they be mobilized to build a silo or milling machine for their grains? Why can’t the diocese in Gomba own a factory that adds value to ginger grown in the area? Why can’t clans own coffee hullers in Buganda? All Buganda clans have their ancestral grounds (obutaka). Many of them are nearly 1,000 years old with rich stories to tell. What is so difficult in turning this into tourism attraction that can tell authentic stories of our heritage? Each can easily make an annual after-tax income of Shs200m from both the Bazukkulu (clan members) and foreign tourists. Not every tourist is interested in lions and elephants. If real estate is their thing, they would also make more money in hotels at their ancestral ground than constructing rentals somewhere in Kampala. Churches and clans need to be entrepreneurial and come up with strategies that can turn them into economic powerhouses that politicians can beg instead of the other way round. They can learn a thing or two from dioceses like the catholic one of Masaka. The writer is a communication and visibility consultant. djjuuko@gmail.com

July 2, 2024

Out to Lunch

#OutToLunch Massive Kabaka Birthday Run turn out key in unlocking Uganda’s potential

#OutToLunch Massive Kabaka Birthday Run turn out key in unlocking Uganda’s potential By Denis Jjuuko When the Kingdom of Buganda first announced that they had procured 80,000 kits for the Kabaka Birthday Run, I was a bit skeptical. Not that I doubt the Kabaka’s popularity and the work that his team at Bulange have put in over the last few years, but I thought the number was a little bit too high. We hadn’t been physically involved in the run since 2019. Virtual runs due to Covid-19 had been the norm. I thought there could have been a need to transition a little bit slowly and if we could get the number of 2019 of around 60,000 people, that would be massive. Then on Friday before the run, I started receiving phone calls from friends. They wanted to know where they could get kits so they could participate. I would direct them to all the selling points only to call back that they couldn’t find them. Not that they were finding selling points closed, the kits had sold out. On the run day, I saw many people around the Royal Mile that links Bulange to the Mengo Palace and indeed others around the ring road that were simply waving and didn’t have vests on. I don’t know whether they were part of the last-minute participants that missed out or not. Most likely, you can’t just wake up early and go around Mengo to simply cheer those who are participating. One could argue that Mengo should have anticipated and brought in 100,000 kits but as I have said, and having been involved in organizing marathon events before, having 80,000 people in Uganda running is a milestone. Having 80,000 people participating means that had it been a soccer event, the kingdom would have needed two Namboole stadiums or the Camp Nou in Barcelona. Once the Kabaka flagged us off, and in the 10km route that I chose, the message had been clear. Delivered constantly in a humorous way by thousands of participants was that they can’t wait for 2030 again so they could discard the use of condoms. I don’t how many times I heard this same message constantly and how ‘grateful’ people were that Katikkiro thought about them and the need not to eat “sweet drops in their wrappings.” It was sexual innuendo par excellence but at the end of the day, I believe people got the message. See, the Kabaka is the UNAIDS Ambassador for Male Engagement on HIV/AIDS and the run was pushing male engagement or involvement in stopping the spread of HIV/AIDS. UNAIDS, whose Executive Director is Winnie Byanyima who doesn’t need much introduction to Ugandans, has set an ambitious target of eliminating HIV/AIDS by 2030. Hence the gratefulness to Katikkiro that after 2030, people won’t have to use condoms as HIV/AIDS would have been eliminated! The fun stuff aside, the Kabaka’s birthday run once again proved that Ugandans can respond to a call to do something. This isn’t obviously the first time we have seen this. Just a few months ago, a friend called me and said her mother was at Bulange for a Covid-19 vaccination jab. I asked her what had changed because I knew her mum had refused to take a vaccination jab yet she is in the age group that is vulnerable. My friend, a persuasive communication executive in one of those UN agencies, had tried and failed to convince her mother. So she asked her what had happened when she found out that she was now vaccination ready. She said the Katikkiro has told us to go and vaccinate and he can’t be doing anything that is bad for us. Katikkiro didn’t directly call her. She just saw him on TV and heard him on radio and that was enough. Bulange was full to the brims with people including some who had been as skeptical as my friend’s mother. Kabaka himself once turned polio upside down when reluctant parents in the 1990s saw him dropping a polio vaccine in a child’s mouth in Mawokota. Polio, needlessly to say, was kicked out of Uganda (thanks to Rotary as well and of course the Ministry of Health and other partners). So how can this energy people have for their Kabaka and his appointed leaders be translated into every other little activity? We could push more for education so parents can ensure that every child attends school. I have always asked myself what makes America a superpower? And usually everything points to its famous universities. China’s progress can be linked to the millions that graduate from its universities every year and so are other developed countries. Innovation is possible with education. Sustainable meaningful jobs are a result of education. Better health is only possible if people are educated. In case Buganda is grappling with what to run for in the years ahead, education could be it. The writer is a communication and visibility consultant. djjuuko@gmail.com

October 21, 2022

Out to Lunch

#OutToLunch 28 years of Kabaka Mutebi and what lies ahead

By Denis Jjuuko In the 1990s, with many of Uganda’s population dying from preventable diseases, there was need for massive vaccinations. Many parents and guardians of children looked at vaccinations with a suspicious eye — same way some people look at COVID-19 vaccinations. The Bazungu, people argued, want them dead. Vaccines, the argument went had a secret ingredient to stop Africans from giving birth so the Bazungu can take their land. The antivaxxers were taking the day and winning the argument. Kabaka Ronald Mutebi appeared in Mawokota and immunized just one baby. With cameras clicking, the antivaxxers lost the argument. The Kabaka loves his people and therefore can’t be part of a scheme to kill them. Many parents and guardians who were previously skeptical embraced the vaccination campaign. As Kabaka Mutebi marked his 28th anniversary last weekend, his influence on health and education has been immense. His role didn’t end with immunizations. We know much more about fistula and sickle cell disease because of his recent campaigns to create awareness and then find remedies especially through the revived Kabaka Birthday Run that is held every April. As the UNAIDS Goodwill Ambassador for Male Engagement on HIV/AIDS, there is hope that when studies finally come out, there will be much more reductions in numbers of people getting infected by this disease and perhaps have it fully eliminated by 2030. Kabaka Mutebi has in the last 28 years used his immense political and social power to influence development. Education is important if people are to be healthy and it is only a healthy informed population that can get itself out of poverty. Of course, this didn’t start with Mutebi, his predecessors pushed for sanitation in homes. Lack of a pit latrines or a rack for utensils was unacceptable — a reminder that Buganda had always put its people at the forefront. But for the 27 years, the kingdom had been abolished, people had given up hope. His education schemes including bursaries awarded not only to the people of Buganda but to all Ugandans from across the country are perhaps the biggest such programme in the country. Many people today including some that are now becoming leaders got their education through the Kabaka’s Education Fund. He didn’t stop there, he set up schools among them a technical institute and a fully-fledged university. Today, through poverty alleviation programmes like Emmwanyi Terimba, we are seeing unprecedented numbers of coffee exports with 618,388 bags of 60kgs exported in June 2021 alone. People who had abandoned coffee in Buganda are growing it again. Most of Uganda’s coffee is grown in Buganda. Where people grow coffee, they also grow Matooke ensuring food security for the region. Borrowing from CBS FM’s successful Pewosa programme, there is need to organize these farmers at village, parish, subcounty and county levels into cooperatives so they can use their collective power to advance their interests such as owning milling and processing plants and starting exporting companies. The kingdom budget has increased from zero in the 1990s to Shs121 billion in 2021. All this growth is having an effect on the region and the country at large. In the last 28 years, the kingdom has set up 33 companies and organisations, which directly employ Ugandans and pay taxes to the government of Uganda thereby contributing to national development. Although so much has been achieved already, there is so much that needs to be done. The people of Buganda want a modern hospital. Although that may be a tall order at the moment, it is possible. However, the kingdom could start with telemedicine. Using its 18 county headquarters as a base to set up commercially viable clinics and then deploy technology to reach people. Most people, like we have seen with COVID-19, don’t need to visit hospitals. Doctors and healthworkers can reach them using videocalls and other such options. A lab worker can then go to them to get samples for testing and then medicine is prescribed. A future prosperous Buganda will have to rely a lot on technology to reach people. Drawing on the experiences of male engagement on HIV/AIDS, the kingdom may also need to do some work on the boy child especially in urban areas. Previously, once a boy turned 18, they left their father’s house and went to start life on their own. That made people prosperous because they used most of their energetic years working hard. Today, many of the highly educated urban male youth are comfortable talkers and not doers. Owning the latest iPhone has become a yardstick for success. Role modelling for them is important and nobody is more suited for this than Kabaka Mutebi and his team of administrators. The writer is a communication and visibility consultant. djjuuko@gmail.com

August 24, 2021

Out to Lunch

#OutToLunch Katikkiro Mayiga’s focus on people paying off

By Denis Jjuuko Soon after his appointment as Katikkiro on this day in 2013, Owek Charles Peter Mayiga traversed the vast kingdom to see first hand how the majority of Kabaka’s subjects were fairing. Many of the people of Buganda had given up on life, folding their arms and having no qualms about their state of affairs. This was not going to turn around their fortunes. In private conversations and public speeches, Mayiga talks about poverty as a challenge that needs to be solved. Nothing is as shameful as poverty, he usually says. Yet as he crisscrossed the kingdom he was now in charge of as Kabaka’s most senior lieutenant, he saw how enthusiastic people were to embrace his projects and support them from the little they had. However, the statistics were not good. Uganda’s Robusta coffee exports were slightly over 500,000 bags of 60kg a year. More than 65% of Robusta coffee from Uganda is grown in Buganda. He had grown up with a father who grew coffee and his school tuition partly paid by the sales from coffee. How could a region known for coffee not be growing it? Many farmers had given up and selling land to do other stuff considered most lucrative. Young people were happy to spend a day sleeping on their newly acquired boda bodas as they waited for elusive customers. He knew that after some internal realignment, creating a smaller but efficient government at Mengo, his legacy wouldn’t be entirely in glass paneled buildings like Masengere or even endless perimeter walls on tombs. He knew that the Kabaka as modern as Ronald Muwenda Mutebi is can’t preside over a kingdom of extremely poor people. His thoughts run back to his childhood, seeing how his father looked after a large family with proceedings mainly from coffee. If it worked then, it must work now. With other kingdom officials and working with the Uganda Coffee Development Authority (UCDA), he folded his sleeves, wore gumboots and went to work. The reward has been immense. According to UCDA, in February 2021, Uganda’s Robusta exports stood at 500,685 bags of 60kg each with revenues of US$40.9m. What Uganda used to export annually, it now does in a single month. “The increment of Robusta exports is on the account of fruition of the newly planted coffee,” says the UCDA Feb 2021 monthly report. Overall, Uganda’s annual coffee export market (March 2020-Feb 2021) amounted to US$511.21m from US$74.9m in 2013, the year Mayiga assumed office. Although Arabica coffee is more valuable, Robusta is the dominant Uganda coffee type. Mayiga’s Emmwanyi Terimba (grow coffee) campaign is largely responsible for these new numbers. Mayiga didn’t stop at coffee. He reenergized the Kabaka Birthday Run that attracts pre-COVID crowds of upwards of 50,000 people. The proceeds directly go to people. Many women including non-Baganda suffering from fistula simply turned up at Kitovu Hospital in Buddu for free surgeries and treatment. The next target was sickle cell disease, where the kingdom purchased millions of test kits among other stuff. Today, the focus is on HIV/AIDS given that the Kabaka is UNAIDS’ goodwill ambassador on HIV/AIDS. Working with Habitat for Humanity, a global brand known for building houses for the vulnerable, the kingdom has been able to build houses for the very poor. Five houses are now complete and have been handed over to the poor. Twenty houses are under construction this year alone. Kampala’s housing deficit isn’t only for the extremely poor. Many of Kampala’s dwellers, as beautiful as you see them on Kampala Road, live in squalor conditions. Decent housing is out of reach for many. The deficit stands at 550,000 and estimated that in 20 years, the national housing shortage will stand at 8 million units. Of these 2.5 million will be in urban centres. Kampala’s shortage will have doubled to one million units by then. Although it may sound like a drop in the ocean, Mayiga and his team have embarked on an affordable housing estate in Ssentema, on the outskirts of Kampala to change this narrative. A one-bedroom house is going for a jaw dropping Shs58m, previously unheard of in Kampala. More than 100 units have so far been built with many under construction. Similar projects are planned in Mpigi and Masaka. Before that, he had decided to launch Ekyapa Mu Ngalo, a campaign to turn unregularized tenants on Kabaka’s land into landlords with leasehold titles. Mayiga’s focus on the poor has also seen him using the stage he has to advocate for human rights and good governance. He is almost a single voice on this. This has attracted all sorts of attacks from many centres. Some see him as too critical of the establishment while others argue that he isn’t critical enough. Unknown to many, that is exactly what Mayiga intended — a kingdom that isn’t in the armpit of any politician. The writer is a communication and visibility consultant. djjuuko@gmail.com

August 23, 2021