award of certificate ceremony in Lwengo

More than 500 youths trained in multimedia skills to combat unemployment and boost incomes ingreater Masaka


By Adam Walusimbi
At the Kyazanga Town Council headquarters in Lwengo District in greater Masaka, trainees pay attention
to every detail as their trainers explain how to design a graphics card for marketing a product using the
free smartphone app, Canva. From colour selection, font selection, image placement, and integration,
the trainees follow along on their smartphones, creating designs unique to their business ideas.
One of the trainees is Earnest Kaitare, a senior six leaver who recently took up poultry farming to raise
funds for university tuition fees. Kaitare’s poster design features pictures of a chicken and eggs with text
that reads “20% Eid Discount on all products. Order Today.”
Kaitare’s strategy aimed to increase sales during the Eid Al-Adha celebrations that was held on June 16,
2024, when Muslims celebrated by sacrificing animals and holding feasts. Once completed, Kaitare
intended to share the poster on social media and print and distribute posters and flyers in Kyazanga,
which has a large Muslim community.
Kaitare is one of the youths from five selected districts in the greater Masaka region who were trained
and as part of the digital skilling program of the Uganda Communications Commission under the Uganda
Communications Universal Service and Access Fund (UCUSAF). The skilling program implemented in
partnership with Prime Time Communications is aimed at enabling youth to create and/or find
sustainable jobs.
According to Kaitare, the training has been an eye-opener, especially on how the use of free mobile
applications like Adobe Express, Kine Master, Canva, TikTok, among others could help expand his
customer base and boost sales online.

Trainees attending a content creation class as part of the digital skills training under
UCUSAF and Prime Time Communications in Lwengo District.June 6, 2024.


With the skills acquired from the training, Hadijjah Nanteza will enhance her work as a general
merchandise salesperson by using short videos and multimedia content. This would allow her to share
videos and pictures of her products, expanding her customer base beyond Kyazanga and increasing her
commissions, without the need to travel from house to house.
In Kalungu District, trainee Winfred Nalusiba described the digital training as ‘eye-opening’ in regards to
the mobile apps she often overlooked on her phone. “We learned how to effectively use Google Meet to
connect with other people. As a caterer and event planner, I can now plan efficiently with clients even
when we are not in the same location, using video to show them the various decorations and meal
options,” said Nalusiba.
Bugembe Cyrus Miller, a trainee from Kalungu, who has always used TikTok for socializing, now plans to
venture into social media influencing, thanks to the videography and social media skills acquired during
the training.

Hadijjah Nanteza (in blue veil) attends a mobile video editing class as part of the
digital skills training under UCUSAF and Prime Time Communications in Lwengo District. June 7,
2024.


Speaking to trainees at the Mateete Sub-County Headquarters in Sembabule District, Eng. James
Beronda, the UCUSAF Director, commended the youths for their enthusiasm in acquiring new skills
which would enable them to earn extra income using their smartphones. Eng. Beronda emphasized the
importance of using the skills acquired during the training to generate income using their smartphones,

instead of using them for non-productive activities. He reaffirmed UCC’s commitment to supporting
digital skills acquisition to boost youth incomes and combat unemployment in Uganda.
Eng. Susan Nakanwagi, the UCUSAF Technical Manager said that the digital skilling program, currently in
its third year, will be extended to include more underserved districts in the 2025/26 financial year due to
its significant impact and success among targeted youth. Eng. Nakanwagi confirmed that many young
people in these districts have had smartphones for a long time but lacked the skills and knowledge to
use them effectively to improve their livelihoods.

Related

Out to Lunch

#OutToLunch: Favourable interest rates are good for everyone, not just government blueprint for politicians and entrepreneurs building churches

#OutToLunch: A blueprint for politicians and entrepreneurs building churches By Denis Jjuuko When it comes to religion, many times politicians, billionaire entrepreneurs, the middle class and other classes agree. At least on building magnificent houses of God. Across Uganda, many people have contributed or even single handedly built these houses of God. Fancy to a fault, majestically standing on hills with spires that compete with those seen in Hollywood movies. Many of these worship centres, particularly those single handedly built by one person or a family with their friends, are usually located in rural areas where the funders were born, walked barefoot to school before migrating to Kampala to find fortune and fame. The floors are of Italian or Spanish marble, porcelain or at worst polished terrazzo. Stained glasses with the beautiful image of the Virgin Mary complete the curvy life size windows. The pews are of the hardest wood. The world’s best sound engineers come in to install the public address system. The house of God must be fancy. Once construction is complete, they call in their Kampala friends for the grand opening. The clergy lines up at the foot of the building to welcome them. The parking lot is full of the most expensive SUVs. The parishioners walk in every prayer day fearful of stepping on the floors, sometimes so shiny that they see their own body reflections. Their best clothes can’t even be used to clean the pews. They can scratch them. For a moment, the poor are in heaven before returning to their houses where floors are screeded with cow dung. There is nothing wrong with people using their fortune and connections to build grand churches or mosques. It is their money; their appreciation of what God has helped them achieve. They no longer have some of these other problems so they can “give back” to God. The problem is whether the grandeur church is what the community really needs. Shouldn’t politicians, the rich and famous first do a needs assessment? Usually, besides the magnificent house of God stands a school with a falling roof or whose walls are being held in place by crooked timber poles. Windows are just wide openings where mild steel frames would do. Inside some of the classrooms, are anthills. Pupils sit on logs and like their homes, the cow dung is the main material used for floor screeding. Teachers look like they last had a decent meal on Christmas day. The health centre is miles away and poorly equipped. The only hope for survival whenever they fall sick is through prayer in the church built for them by the only person who was lucky enough to survive the biting poverty. Yet the funders go to India or Kenya or Germany whenever they feel any discomfort. And are not afraid to give testimony that last time they fell sick, they traveled to Europe for better management and while there, they were thankful to God for their life hence the magnificent church building. Yet the blueprint for an impactful church exists. In most cases wherever the Catholics built a church, they built a school as well and almost everywhere they set up their regional headquarters (read a diocese), they built a functional hospital. They knew that you can’t pastor the dead! They also knew that an educated population is good for them and their beliefs. Some people call it sustainability and perhaps that is why they have existed for millennia. You saw how they put on a show at Pope Francis’ funeral. Why can’t politicians and billionaire businessmen do the same? If you have Shs6 billion (nearly US$2 million) like we heard of the Ssembabule church or the one in Mitooma, why not build a church of Shs2 billion, a school of Shs2 billion and a healthy centre of Shs2 billion? You could also may be build all those with about 70% of the kitty and create an endowment fund with the remaining 30%. The annual interest from the fund could be used to operate the school and the hospital. If 30% of Shs6b is invested say in a long-term treasury bond, it could give a net return of approximately Shs255m per a year or Shs21.3m per a month, enough to subsidize a rural school and health facility. Alternatively, an income generating project could be established alongside the church building. A factory to add value for the parishioners. It could be a dairy plant or a coffee factory depending on the area. A scholarship for the needy bright students could be another alternative. That way people wouldn’t have to meet their creator ahead of time. The writer is a communication and visibility consultant. djjuuko@gmail.com

Read More »
Out to Lunch

#OutToLunch: Favourable interest rates are good for everyone, not just government only we could learn from Pope Francis

#OutToLunch: If only we could learn from Pope Francis By Denis Jjuuko The death of Pope Francis came a little bit as a surprise. He had been seen publicly on Easter Sunday, another surprise, blessing the faithful from the balcony that overlooks St Peter’s Square. Even though he was visibly weak, it seemed he was on the road to recovery after spending more than a month in hospital being treated of double pneumonia. He was 88 years old. Pope Francis is the third pope to die in the last 20 years following John Paul II in April 2005 and Benedict XVI in December 2022 even though he (Benedict) had long resigned from this position due to ill health. That decision of Benedict to resign allowed Francis to assume office in March 2013. Less than two years after his election, Pope Francis made the long trip to Uganda, becoming the third pope to do so largely thanks to the Uganda martyrs. And like most of the papal visits especially to countries like ours, everything comes to a standstill. Roads are paved, buildings are rehabilitated and grass is planted, public holidays granted and that wasn’t any different in 2015. People traveled from far and near to attend the mass that he led. Even our politicians who usually don’t see eye to eye were seen shaking hands at the Uganda Martyrs Shrine in Namugongo. One wished the pope visited every day! Those who met the Pope either in Uganda, the Vatican or elsewhere all talk about his humility. As he departed Uganda, a photo is shared of him climbing the steps to his Shephard One aircraft at Entebbe International Airport. He was walking alone, one hand sometimes holding his papal soutane, and another carrying a black bag, perhaps with personal belongings. He could have had as many aides as he wished. He was the leader of more than a billion Catholics but he lived simply and perhaps sending a message to nobodies that they too can be humble. Many ministers in Uganda never carry their handbags, there is always somebody at hand to do so. He refused to move in expensive limos or SUVs while visiting Kampala preferring a simple black Kia hatchback. Again, in a country where every public official craves for the most powerful vehicles. He lived simply and probably wanted us to learn something. Servant leadership. Showing off was not his way of life. He also understood that the Catholic Church needed reforms in a world that is rapidly changing. It may not have made him a lot of friends within the conservatives but leadership is about making key decisions including those that are unpopular. That way he endeared many to the church. He wanted a world where peace existed. He prayed for peace and welcomed everyone including many that he probably didn’t agree with. Perhaps if they listened to him, the world would have been different. There would be less destruction. We can all live together. He kissed the feet of warrying parties and urged them to embrace peace. Those whose feet he kissed only shook hands for a day and some are at each other’s throats again. He must have died wondering what needed to be done to stop the wars and killings that go on unabated sometimes fighting for no particular reasons apart from the egos of leaders and wealth that they would still leave on earth. Pope Francis still sent a message to those who deprive wealth of others by stating in his will his desire for a simple burial without the ornaments and all stuff that his position could afford. If he didn’t enjoy a luxurious lifestyle when alive, it would mean nothing to his body. There is a lot that we can learn from Pope Francis. His humility, ability to embrace everyone and putting others first even when it came at a personal cost. He didn’t adhere to the advice of his doctors for complete rest. He kept on meeting people and drove through the crowd in his papal mobile on Easter Sunday. And if leaders can take his example, the world would be a better place. Peaceful and resources shared with everyone. The writer is a communication and visibility consultant. djjuuko@gmail.com

Read More »