#OutToLunch: Opportunities for young people in the forthcoming political season

By Denis Jjuuko

Just like that, we are in 2025. It was just the other day when politicians were all over the place, crisscrossing our beautiful country telling stories and endearing themselves to the voters. The season for political stories is here again. With general elections set for early 2026, those vying for various offices are already making alliances, breaking off some and ensuring they are in our faces.

It is plausible that politics is one of the most paying jobs in Uganda and there are many positions to vie for. From parish level to the presidency. In between, the most clamored is the position of Member of Parliament followed by that of District Chairperson (LCV).

Thousands of people will campaign for these positions. Because the monetary reward is allegedly huge, many candidates will not leave any stones unturned. They will spend the money leaving some on the verge of bankruptcy but for purposes of this article, that should not be ‘our’ problem.

As a young person, perhaps without the resources to compete for political office, how do you benefit from this political season that comes once every five years? By positioning yourself for some of the opportunities that come with political campaigns. So let us look at some of the areas where young people could make some money from politicians.

Graphic design – Every candidate will have to create a master artwork of their campaign. In Uganda, this largely means a portrait of a candidate with a few words like unity, peace, prosperity, development and all those things politicians say but don’t mean. You don’t need to be a super talented designer here. Just download Canva and start designing. The paid version will do wonders for you. It costs less than 400,000 a year. But the money is in printing. You could even offer to design for free as long as they give you the contract to print the posters, calendars, flyers etc. they will be displaying in every little trading centre.

For those who have mega resources, you could also print for them the cheapest of t-shirts with the thinnest microns in their party colors.

Photography – As faster affordable internet spreads across the country, many people have smartphones and are able to consume content online even in some of the remotest villages. Crowds at campaigns help sway public opinion about a candidate. But crowds at campaign rallies are only important for a politician if they are captured on camera. Photographs and videos are going to be important. You will need a drone camera to capture this content so it can feed the candidate’s social media channels.

Social media manager/influencing – Many political candidates are old school and social media disturbs them. You can manage the social media channels of the candidates, curating content and manage the accounts. TikTok which may not have played a key role in 2021 is going to be critical in 2026. So, ability to create compelling videos will be necessary (learn how to use KineMaster, CapCut etc.). Candidates will want to be on TikTok alongside other platforms particularly X and Facebook especially for those in urban constituencies and at the national level. WhatsApp will be another one. Learn what you can do with it for your client.

Sound system – Music plays a key role in political campaigns. Many times, political candidates have moved with musicians who work up the crowd before they appear. Some like President Museveni even did some rap song an election or two ago. You don’t necessarily have to be a musician to tap into this. You can own the sound system that the politicians are willing to hire from you. You could also be the link between musicians, dancers and all those people that entertain crowds at the rallies.

Communication strategist – Some candidates especially in urban big constituencies and at the national level will need experts in communications to help them put their messages across, schedule media interviews and support the communication aspects of their campaigns. Many candidates especially those joining politics for the first time and not used to media interviews, coaching and preps will be required so that they don’t simply go and mess themselves up. The communication strategist will work hand in hand with the digital and social media team mentioned already.

Research assistant – Those vying for the presidency will require some researchers on their team even though it is an important role for other candidates too. For example, a researcher would inform the campaign strategy team on the messaging in particular areas and finding information that empowers the candidate. They could manage polling to assess the candidate’s messaging, popularity and help the campaign make informed decisions.

Lastly and most importantly, many politicians are known not to honor their word. Make sure you get some advance payment for the work being done. Wishing you a happy 2025.

The writer is a communication and visibility consultant. djjuuko@gmail.com

Tags: Communication strategist, Denis Jjuuko, District Chairperson (LCV), Government of Uganda ., Graphic design, Out to Lunch, Photography, politicians, Prime Time Communications, Research assistan, Social media manager/influencing, Sound system

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#OutToLunch: Finishing university? Learning has just started

#OutToLunch: Finishing university? Learning has just started By Denis Jjuuko Some of Uganda’s universities have concluded their end of year exams at least for their undergraduate students. Some students have taken to social media to celebrate this milestone. It is not every day that one gets to complete their education. In Uganda, many have been studying since they were three years old or younger. That is averagely 20 years of classrooms. Phew! Anything that takes 20 years to accomplish should be celebrated. And those in Uganda who have managed to complete their education are the lucky few. The majority of kids who start their primary education don’t get the opportunity to sit their primary leaving exams. Numbers continue dropping in secondary education and other levels. The end of exams comes for most of these students at the precipice of something new —disruptive technologies like artificial intelligence that is changing the world. Some jobs will have to go but many others will be created. There are about 400,000 young people that enter the job market in Uganda every year. It is a dauting task to find work but it is also an opportunity for many young people to define their future. The end of final year exams and the graduation ceremony in months ahead doesn’t mean the end of learning. Formal education for many may be over but lifelong learning starts right now. Life is about learning something new all the time and being able to adapt to the realities that are thrown our way. But the most important thing for the majority of young people finishing their university or other education is finding a job. There is a lot of talk about the disruptive nature of artificial intelligence but machines and such technologies won’t entirely replace humans. Those who will succeed are those who will learn how to work alongside them. But there are still other things that fresh graduates looking for a job in Uganda must embrace. They are equally important or even more critical than even some of the digital skills. Talent alone or high academic qualifications may open the door for you but it won’t keep you in the room. That is why many times people with average talent succeed over the most talented ones. Virtues that keep average people flying. At university, there is perhaps no course unit on virtues. Stuff like honesty. Yet it is a key ingredient of success. How many people promise to do something and do it? There is an increasing shortage of honest people in Uganda. Anyone who tries not to shortchange everyone will succeed. People including the most dishonest ones like working with honest people. They want to protect their side of the bargain. You have heard of honor among thieves. Communication skills are very important. You can’t only answer your phone call before you receive the deposit to do some work and then answer only when you want and then complain that person demanding their work are unreasonable. They were not unreasonable before you agreed to do the work. Giving feedback is critical. When they send you somewhere, you must report back. You don’t wait to be asked to inform them of what happened. Employers like people who are proactive. And so do customers for those who may want to go the self-employment or hustling route. There is no African time. And if you plan to work in Kampala, at the moment there is no public transport worth the ink of this article. Roads get clogged. But you can’t tell people that you arrived late because of traffic jam. I understand these days roads can be closed even to pedestrians but the reason you have a phone is to call and communicate why there is a delay. You may give it as an excuse but people will one day find out that you are lying. Read as much as possible. The more you read, the more you understand the world its complexities. Reading creates an open mind. Don’t be rigid. Listen to what others say. Writing even in the age of ChatGPT is still important. You will not always be sending WhatsApp audios. Learn to write. You can’t avoid it. One way to learn writing is by reading. And of course, learn a new skill. There are many online courses. Google, Storytelling Africa, Udemy and many other platforms provide free or very affordable courses. All you need is an internet connection and sparing a few hours a week. In the meantime, congratulations on the completion of your university education. The writer is a communication and visibility consultant djjuuko@gmail.com

June 4, 2025

Out to Lunch

#OutToLunch: Favourable interest rates are good for everyone, not just government, banks must do more to curb digital financial crimes

#OutToLunch: Police, banks must do more to curb digital financial crimes By Denis Jjuuko A friend was recently riding on a boda boda in a leafy Kampala suburb when another speeding boda boda approached her. The approaching boda boda had a passenger, a young man, who grabbed her bag and sped off. It was in the early afternoon. It is a normal thing in Kampala to lose your bag or be attacked like that whether you are in one of Kampala’s exclusive suburbs or not. Walking on Kampala’s streets including the busiest ones is never safe. You simply don’t know when you will be attacked. Although she had some money and other essentials in her bag, her biggest concern was her smartphone. Like many people, a phone is one of those things that are hard to do without nowadays. She was frustrated and went on a frantic search for it. Reporting to the police and such other things. She can’t work without a phone so she decided to replace it as soon as possible so she can carry on with her business and be able to get in touch with her family and friends. As soon she got a replacement phone that afternoon, she started receiving several messages that scared her. The thieves who stole her phone were not ordinary ones or at least they have a network of sophisticated hackers. The messages she was now receiving indicated that money had been transferred from her bank account to another account within the same bank. This happened within a few hours or minutes of losing her phone. She hasn’t yet been able to trace the thieves and find way to get her money back. She most likely won’t succeed. Like most people who buy high end smartphones, she had thought it was one of those safe things and it couldn’t be easily cracked open in Kampala shortly after losing it. It seems the more technologically advanced smartphones become, the more sophisticated the hackers become too. There must be a racket in Kampala who send young men on boda bodas to grab smartphones so they can hack them and transfer money to their accounts within a few minutes. They must be sitting somewhere and waiting whose phone they land on. And the fact that they can transfer money illegally from one bank account to another, shows how confident they are that they won’t be caught. There is an increased number of Ugandans embracing digital banking and even a higher number using mobile money platforms. It is convenient and modern. One doesn’t have to always spend hours in the banking halls transacting. It is not 1990 anymore. Digital banking including mobile money had led to some financial inclusion with many people, hitherto unbanked, able to access financial services. There are even people whose only access to financial services is through mobile money. But how safe is their money? If somebody can lose a modern smartphone and within a few minutes they have lost their money, how can the banking and mobile money companies help them? How can police help them? Largely, the majority of Ugandans are left to suffer with losses. Trips to the police to help track the thieves become endless and costly that the majority of Ugandans have given up to even reporting about it. They know there won’t be much help to recover the money. The banks and mobile money companies will largely blame the victim and do everything in their power to protect themselves. Because we have spent much time ignoring these attacks and blaming the victims, the thieves have now gained so much confidence that they are attacking government payment systems. The case of Uganda losing Shs60 billion in 60 minutes when a payment was initiated by the Ministry of Finance to the country’s central bank is still fresh. Although the attack happened in September 2024, not all the money has yet been recovered. And we are talking about government here with all the resources and contacts you can imagine. Imagine how much is being lost by individuals and businesses. Like my friend, a small business owner, the thieves have set her several years back. She wasn’t able to pay her rent and salaries for April on time. She now has to borrow to keep her business running. The police and other security intelligence organs must put in a shift to curb the rampant digital financial and other crimes. Players in the financial industry must also continuously invest in technologies that limit these crimes while sensitizing their clients on these issues otherwise gains made will be lost when people return to old ways of banking or keeping the money in their pillowcases. The writer is a communication and visibility consultant. djjuuko@gmail.com

May 27, 2025

Out to Lunch

#OutToLunch: Favourable interest rates are good for everyone, not just government blueprint for politicians and entrepreneurs building churches

#OutToLunch: A blueprint for politicians and entrepreneurs building churches By Denis Jjuuko When it comes to religion, many times politicians, billionaire entrepreneurs, the middle class and other classes agree. At least on building magnificent houses of God. Across Uganda, many people have contributed or even single handedly built these houses of God. Fancy to a fault, majestically standing on hills with spires that compete with those seen in Hollywood movies. Many of these worship centres, particularly those single handedly built by one person or a family with their friends, are usually located in rural areas where the funders were born, walked barefoot to school before migrating to Kampala to find fortune and fame. The floors are of Italian or Spanish marble, porcelain or at worst polished terrazzo. Stained glasses with the beautiful image of the Virgin Mary complete the curvy life size windows. The pews are of the hardest wood. The world’s best sound engineers come in to install the public address system. The house of God must be fancy. Once construction is complete, they call in their Kampala friends for the grand opening. The clergy lines up at the foot of the building to welcome them. The parking lot is full of the most expensive SUVs. The parishioners walk in every prayer day fearful of stepping on the floors, sometimes so shiny that they see their own body reflections. Their best clothes can’t even be used to clean the pews. They can scratch them. For a moment, the poor are in heaven before returning to their houses where floors are screeded with cow dung. There is nothing wrong with people using their fortune and connections to build grand churches or mosques. It is their money; their appreciation of what God has helped them achieve. They no longer have some of these other problems so they can “give back” to God. The problem is whether the grandeur church is what the community really needs. Shouldn’t politicians, the rich and famous first do a needs assessment? Usually, besides the magnificent house of God stands a school with a falling roof or whose walls are being held in place by crooked timber poles. Windows are just wide openings where mild steel frames would do. Inside some of the classrooms, are anthills. Pupils sit on logs and like their homes, the cow dung is the main material used for floor screeding. Teachers look like they last had a decent meal on Christmas day. The health centre is miles away and poorly equipped. The only hope for survival whenever they fall sick is through prayer in the church built for them by the only person who was lucky enough to survive the biting poverty. Yet the funders go to India or Kenya or Germany whenever they feel any discomfort. And are not afraid to give testimony that last time they fell sick, they traveled to Europe for better management and while there, they were thankful to God for their life hence the magnificent church building. Yet the blueprint for an impactful church exists. In most cases wherever the Catholics built a church, they built a school as well and almost everywhere they set up their regional headquarters (read a diocese), they built a functional hospital. They knew that you can’t pastor the dead! They also knew that an educated population is good for them and their beliefs. Some people call it sustainability and perhaps that is why they have existed for millennia. You saw how they put on a show at Pope Francis’ funeral. Why can’t politicians and billionaire businessmen do the same? If you have Shs6 billion (nearly US$2 million) like we heard of the Ssembabule church or the one in Mitooma, why not build a church of Shs2 billion, a school of Shs2 billion and a healthy centre of Shs2 billion? You could also may be build all those with about 70% of the kitty and create an endowment fund with the remaining 30%. The annual interest from the fund could be used to operate the school and the hospital. If 30% of Shs6b is invested say in a long-term treasury bond, it could give a net return of approximately Shs255m per a year or Shs21.3m per a month, enough to subsidize a rural school and health facility. Alternatively, an income generating project could be established alongside the church building. A factory to add value for the parishioners. It could be a dairy plant or a coffee factory depending on the area. A scholarship for the needy bright students could be another alternative. That way people wouldn’t have to meet their creator ahead of time. The writer is a communication and visibility consultant. djjuuko@gmail.com

May 27, 2025

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#OutToLunch: Finishing university? Learning has just started

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#OutToLunch: Favourable interest rates are good for everyone, not just government blueprint for politicians and entrepreneurs building churches

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