#OutToLunch What Uganda’s CEOs can learn from Boda Bodas

By Denis Jjuuko

Last week, two companies with operations in the country organised a small event that largely went unnoticed. At the event, the chief executive of the telecom company received a fully electric car from a car dealer. The telecom has joined a few other organizations in Uganda that are starting to green their mobility. A few hotels and recreation centres have been operating fully electric golf carts for a while but like the news event mentioned above, they are largely unnoticed.

Does this signal the future of fully electric cars in Uganda? Perhaps it is a starting point. If you believe in symbolism. The telecom may be testing the depth of the river at least with one foot. If plans go well, we could see the company transitioning to green mobility. Already, telecom masts are being powered by solar thereby reducing their carbon footprint. But getting into cars is a big step forward that could make a significant impact on the economy.

If companies go into fully electric vehicles, they will reduce their reliance on fossil fuels but also significantly reduce the cost of doing business. Most importantly, fully electric vehicles need the charging infrastructure and professionals to work on them. Mechanics will have to upgrade their skills and so are drivers. Ugandans will have to overcome the fear of the unknown. So electric vehicles will require us to plan our trips better.

In many western countries, deadlines have been set for the transition to electric vehicles. Many are looking at 2030 as a deadline to shift to these technologies. Forwarding looking companies are not waiting for 2030 or whatever deadline Africa will set (most likely internal combustion engines will just become obsolete) and then start scrapping around for electric cars. They are starting now to manage the transition so that by the time internal combustion engines become outdated, they are already in a position of strength.

The government needs to do the same by starting to switch to electric vehicles so that it isn’t caught up in a race against time to electrify its fleet. I believe that at one stage, aid (or is it called budget support nowadays?) will be tagged on how electrified the government fleet is. For about three years, the Uganda Civil Aviation Authority used Kiira Motors’ electric buses transporting its staff between Entebbe and Namboole. The buses were fine. Can’t this be piloted all over Kampala?

Yet unbelievable as it may sound, the boda boda industry is shoulders above everyone when it comes to electric mobility. Some entrepreneurs have been turning boda bodas into electric ones and have set up battery exchange centres in many parts of Kampala. What can we learn from the bodas?

Uganda entrepreneurs who love setting up fuel stations should be looking at this sector. If telecoms, religious and development organisations are starting to buy fully electric vehicles, who is going to repair and maintain them? Outside their offices, where will they charge from? Who will drive them?

Is the Uganda National Road Authority working on roads with electric vehicles in mind? Because of batteries, electric vehicles are heavier than other vehicles which may put a strain on road infrastructure if the transition isn’t planned well.

When we discovered oil, our universities rushed to start oil and gas academic programmes. I am not sure how far they are on electric mobility MBAs. Yet the mobility sector is huge in terms of creating and sustaining jobs. Mobility is a big driver of economic growth.

As we learn from Bodas and a few forward-thinking organisations, the United States, European Union, and China are positioning themselves for a war on batteries for electric vehicles. The US is providing incentives for battery makers that are unsettling the European Union and China.

Meanwhile, China which has built significant capacity in this sector, has acquired more than 40 percent of cobalt in the Democratic Republic of Congo (DRC). Cobalt is very crucial in making batteries.

Africa has a lot of minerals that are crucial for the automotive industry but we are net importers. As other countries are positioning themselves to take advantage of electric mobility, we are busy giving our minerals away.

We are happy to claim that industrialization isn’t our comparative advantage. How did China gain this comparative advantage? They only became serious about 45 years ago. We claim that agriculture is our thing but we go to Russia to beg to allow Ukraine, a country at war, to feed us. Africa again is giving away its resources for others to develop. We have an abundance of rare earth minerals in Busoga yet the region is one of the poorest in the country. We should be dominating electric vehicles and we still have a small window to do so.

The writer is a communication and visibility consultant. djjuuko@gmail.com

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#OutToLunch: Surging bank profitability offers critical lessons for small businesses

By Denis Jjuuko It is that time of the year again when commercial banks publish their financial results in the newspapers as part of fulfilling the regulations that govern them. Most of them have registered year on year increases in profitability, lending, deposits and total assets among other metrics. If you only read the commercial banks’ results and made conclusions on the economy, Uganda’s economy is in such great shape. All the commercial banks combined made more than Shs2.1 trillion in profits according to the figures they released. That translates to nearly US$6 billion. The shareholders must be smiling all the way to their banks. Those who haven’t invested in commercial banks, must be wondering how to get in. The good news is that several of these banks are listed on the stock exchange. A big chunk of the money banks reported to have made came from their loan books. It isn’t entirely surprising since the interest rates they charge are some of the highest in the world. Anyone who charges upwards of 16 percent in annual interest should be able to grow every quarter, half year and annually. But I think the steady growth in commercial banks profitability comes at the expenses of other sectors of the economy. Assets of defaulters on these commercial bank loans were advertised on the opposite pages of many of the results of the banks. One hand gives, another takes, isn’t that what we have always been told? However, there is no need to begrudge banks. They aren’t entirely responsible for the high interest rates in the country. The capital requirements to start a commercial bank are prohibitive and those who recently failed to meet them were downgraded to lower tiers. Also, the government borrows at such high rates giving banks carte blanche to charge similar and even higher rates. Those who borrow and default are also many. Banks tell us, lending to Ugandans is high risk. Probably it is. I believe you know somebody who castigated you for depositing money on their mobile money account on which they had renegaded to pay back. Anyway, what can we learn from the financial performance of the commercial banks? There many lessons especially for businesses. Commercial banks just like other big business that publish their results such as telecoms have one thing in common — repeat long term customers. When you sign up for a loan such as a mortgage, you commit to pay back for such a long period. If you borrow for say 10 years, the bank is nearly assured of making money from you for 120 months. Should you fail, they have a property you gave them as collateral to get their money bank. Some of the costs they incurred to sign a customer were a one off. And if you are a disciplined borrower, they almost incur no other costs to recover their money. Long term customers who pay periodically are a goldmine for any business. Unless otherwise, many people don’t change their bank accounts. So even those who don’t borrow, there is some monthly or usage fees they pay. A bank is therefore assured of income. Telecoms make money the same way. How many times have you changed your telephone line? Many people don’t change their telephone lines. That means that a telecom is assured of making money off you until you die. Repeat long term customer at its best. Even when you die, sometimes the family keeps the line so that there is some continuity especially for those involved in doing business. As small businesses, it may not be easy to have an assured customer for 10 years or a lifetime so there is need for them to work hard to attract repeat customers. It means improving the product all the time and constantly marketing so that customers can return regularly. Commercial banks and telecoms do that all the time because if they don’t, customers can move to other banks and telecoms respectively. There is a need to observe how they market, what they do to retain their customers and try to copy that even when small businesses don’t have unlimited budgets. The writer is a communication and visibility consultant. djjuuko@gmail.

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Out to Lunch

#OutToLunch: Bank of Uganda’s small business fund good but….

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Out to Lunch

#OutToLunch Will Uganda’s newly discovered love for international airports grow the economy?

By Denis Jjuuko Uganda has discovered its latest love interest — international airports. We have always had one international airport at Entebbe and some airfields in many parts of the country. But those aren’t the talk of town or dominating online discussion groups and timelines. Construction of an international airport is underway in Kabaale just outside Hoima ostensibly to support the oil and gas sector. New ones have been proposed around Kidepo National Park to support tourism and facilitate regional trade. But the one that has led to more discussions has been the proposed one at Nyakisharara outside Mbarara town. Apparently, it will enable flights to south America to refuel from there on their journeys to Asia and elsewhere. The proposers of the airport claim that this is an existing gap. I am not an aviation expert, so I don’t know why these flights aren’t able to refuel at Entebbe or even existing airports in East Africa. I am also not sure whether it makes sense to build an international airport whose main business is refueling flights from south America. What else caused debate was the release of the artistic impressions of the Nyakisharara airport. Some people claimed the airport looked exactly the same as one somewhere in the Middle East. Some people prompted artificial intelligence apps to make one at least with the famous horns of the Ankole cows incorporated into the design. This newly found love for international airports within a few kilometres of each other have led to the continuation of a debate that never stops — the lack of scheduled domestic flights in Uganda. Up to the 1990s, there were affordable scheduled flights to Kasese, Arua and other parts of the country. Some still exist but they cost an arm and leg, unlike in developed markets in Europe where people fly for a song. There are many reasons that explain the lack of affordable domestic flights in Uganda. The infrastructure is poor enabling only small aircraft to operate at these fields. But that isn’t the biggest problem. The market simply doesn’t exist. Until oil starts flowing from the wells in western Uganda, the country’s economy is largely within a radius of 80km of Kampala. Otherwise, businesses in many parts of the country are small comprised of smallholder farmers and petty traders. The majority of these people have no genuine reason to fly to Kampala and if they have, they wouldn’t afford the tickets even cheap ones that would sustain an airline business. Bus companies have tried to provide executive coaches where people pay an extra Shs10,000 or Shs20,000 to travel in comfort. After a few months or years, they usually close and return to non-executive passengers. The argument the domestic flight enthusiasts give is that the markets for air travel is of those who drive personal cars to these towns. The statistics are hard to find but how many cars arrive in Soroti or Arua from Kampala every single day? There aren’t many. Most of these towns have few hotels but you will hardly arrive in a town and find no room for a night. That is why most people who travel to these towns don’t even bother to book accommodation in advance. They know these towns with fewer than 1,000 hotel rooms will have plenty of free rooms when they arrive. A town which can’t fill less than 1,000 hotel rooms each night probably doesn’t have much business going on. Decent hotel rooms in Uganda cost on average less than Shs100,000 a night including some sort of breakfast. If people can’t fill hotel rooms of Shs100,000, how would they fill aircraft of 50-200 seats on a regular basis for the airline to make money? Look at Members of Parliament, one of the biggest categories of high earners in Uganda. Many of those who represent constituencies outside Kampala come for their weekly meetings by night bus. They can’t afford to drive on a weekly basis. Where scheduled flights exist like Kasese, they don’t use them as well. If a high earning category in Uganda can’t afford to drive every week to Kampala, what about small trader in Kasese or Arua? Although we can improve the airfields to facilitate air travel, international airports in every corner of the country won’t lead to improved incomes for the majority of Ugandans. However, if we want tourists to avoid grueling road trips to Kisoro or Kidepo, smaller airports could do, which could be expanded with increases in traffic. Though investments in agribusinesses and small-scale industries could lead to improved incomes easily for the majority of people who then could be targeted for flying. As per now, international airports could end up as vanity projects. The writer is a communication and visibility consultant. djjuuko@gmail.com

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