February 2024 – Prime Time Communications

Out to Lunch

Out to Lunch: Giga factories could provide solutions to Africa’s job challenges

By Denis Jjuuko There used to be a TV series on the National Geographic channel that showed some of the biggest or busiest things in the world. From the busiest hotel in the world, train station to the airport. Imagine a hotel with 7,000 rooms, fully booked and all the guests eating breakfast at almost the same time or within a few hours. And then meals have to be prepared for a similar number as well as walk in clients. Think of an airport that handles more than 250,000 passengers a day. The same TV program also had a segment on mega factories sitting on hundreds of acres of land with thousands of employees producing some of the famous brands we know today. These series were some of the most fascinating things one can watch. A single factory as big as some of the suburbs of Kampala. If you are a regular reader of this column, you may have noticed my fascination with manufacturing. I think most countries develop by manufacturing stuff even though some have done so through financial services and being trading outposts. But the majority, it is manufacturing that creates the jobs and propels economic transformation. The United States, the world’s biggest economy, is desperate to have the factories back from China and elsewhere. Germany, Europe’s biggest economy, is known for manufacturing. Japan is also known for the same. Without mega factories in China, the majority of Chinese would be unemployed. Manufacturing creates sustainable decent jobs where the majority of people can work. It doesn’t require sophistication for workers to get things done because what the majority of factory workers do is repetitive. Within a few days on the job, a worker can easily be trained to press a button or fix something before the product goes to the next person on the line even for the most sophisticated products. Africa plays a decimal role in manufacturing relying on other countries to do so. A report by McKinsey says that Africa will need to create 18 million jobs a year to absorb the growing labour force until about 2035. Payment apps and all sorts of apps built around the Airbnb and Uber models that are attracting lots of funding from angel investors won’t be the only solution for Africa’s development. In fact, the majority of those apps are collapsing because they were surviving on capital being raised from Silicon Valley without enough customer base to sustain them. They should have known that unemployed people have no money to transact through the payment apps and are too broke to order for food on delivery apps. One of the things Africa can do is to build factories. They don’t have to be mega though like those in the TV series. We could build giga ones instead and get the continent ready for the battery market in preparation for a transition from fossils to electrification of mobility. Oil, as a scarce resource, made the countries where it was discovered wealthy. Countries couldn’t just manufacture oil. They had to drill it in the wells where it was discovered in commercially viable quantities. The world relied on them and they could sometimes refuse to pump or pumped more than required. As electric vehicles become the norm, those who will have invested in giga factories will become as important as the Arabs have been with their oil. Unlike oil which couldn’t be found anywhere in sufficient commercial quantities, anyone can build batteries and electrification components if they focused on them. There are more electric boda bodas in Kampala than ever and people have started importing electric and hybrid vehicles given that this financial year there is no import duty charged on such vehicles. The countries that are developing this capacity today won’t pass on the knowledge to Africans. The continent will continue to organize conferences sponsored by the west to talk and talk about the imbalance between the north and south and issue communiques after communiques like it has been the case for more than 60 years now. Nobody will transfer knowledge to the continent because some technocrats attended a conference and talked about it. Many of the raw materials required to make the batteries are here. What is required is to build our intellectual property to play a part in this industry. Building the giga factories on the continent will not only create sustainable decent jobs but also enable vertical integration of automotive and mobility businesses and wean Africa off its reliance on global supply chains that can easily be disrupted by geopolitical maneuvers or pandemics like we saw in 2020. The writer is a communication and visibility consultant. djjuuko@gmail.com

February 21, 2024

Education

#OutToLunch: Graduates may have to consider dirty jobs

By Denis Jjuuko In many of Kampala’s restaurants and hotels the other week, you could not fail to notice some happy people enjoying meals, taking photos and celebrating their achievements. The older people in the groups seemed happier. They had done their job. Their children had finally made it having graduated from Makerere University, the country’s premier higher institution of learning. It is one of the happiest moments for the majority of Ugandan parents having paid tuition fees and such other things for at least 20 years. Graduation also marks a passage to adulthood. From dependency to parents and guardians to becoming a benefactor to sometimes the parents themselves or even the siblings of the person who has graduated. Usually, the parents and aunties start even asking whether you found somebody at university. Grandchildren are now on their minds. In that moment, nobody realizes that the country, according to some reports, creates only a few thousand jobs a year. Makerere alone sees more than 12,000 students graduate annually. In the early years of Uganda’s independence, graduation meant a good job that came with a house in “staff quarters” or “Kizungu”, ability to buy a car and pencil your name in the annals of Uganda’s middle or even upper class. It is a bit different this time. Jobs of whatever nature are really scarce to find yet our university education focuses largely on what people call white collar jobs — the kind of jobs where people wear nice suits, sit in swivel chairs and work on a computer and call it a day at 5.00pm. Formal education creates these expectations which have come to be a bit unrealistic. That is why thousands of people apply for a single job in Uganda. There is a mismatch between education and the job market. There is a need for these two to talk to each other so that we educate people who can find the jobs that could be created today. There of course will always be formal jobs because some people will retire but we are also a very young country, which means we will see more people staying on jobs longer than ever especially those who adapt to emerging technologies. Artificial intelligence will continue to disrupt the workforce leading to redundancy like we have seen with tech behemoths in America laying off people. The beauty with technology though is that other jobs will be created. Those who will survive will be those who can adapt to new ways of working. As Makerere was carrying out its week-long graduation ceremony, Facebook was celebrating 20 years of its founding. In a post by Mark Zuckerberg, the Facebook (now under Meta) CEO and founder, to celebrate the occasion, talked about artificial intelligence and the metaverse and the role they will play in future. He said his platforms (WhatsApp, Instagram, Messenger and Facebook) are used by more than three billion people at least once a day. What that means is that today’s graduate is most likely going to use these platforms to do their job. Of course, we can argue that you don’t need a degree to learn to use these platforms but how can we take advantage of them? They offer great marketing possibilities at almost no cost. Many young people are today earning money as influencers and content creators. Small and Medium Enterprises (SMEs) without large marketing budgets are taking advantage of these platforms. It is a shame that Facebook is banned in Uganda. It is a business enabler. Many business owners in the informal sector don’t know how to fully use these platforms for business purposes and university graduates could utilize them and support these SMEs. Large companies are already doing this, which means small businesses should do so too. Such graduates who take advantage of this must continue learning as the technology evolves. If they thought learning has ended with their degrees, they would be deceiving themselves. Even though we love talking about technology and the possibilities, we should never forget that a lot of work and opportunities are in jobs some people refer to as dirty. Jobs where you use your hands to work in sometimes places that may not have swivel chairs and air conditioning. For example, in many areas, there are lots of residential buildings coming up. Just outside my office, a building with perhaps 100 condominium apartments has just opened up. Lots of people have moved in since the beginning of the year. At least for now, artificial intelligence won’t clean it or do errands for the occupants. Yet imagine if one did errands for about 30% of the apartments every week, they would be able to earn a decent income. Or they need is being efficient and professional and use tech platforms to get ahead. The writer is a communication and visibility consultant. djjuuko@gmail.com

February 19, 2024

Out to Lunch

#OutToLunch: Investment ideas to fulfill your 2024 resolutions

By Denis Jjuuko This week sees the end of the festive holiday period almost for every organisation especially those in the private and development sectors. Like every new year, many people come up with resolutions, committing themselves to what they would like to achieve. For many, making more money tops the list. Money, makes the world go round or so we are told. If making money is one of your resolutions, here are some ideas: Trading in FMCGs: There is a saying that cashflow is king. If you want to make money in 2024, you may have to look at businesses with a lot of cashflow. Trading is one such business. You can buy stuff in the morning and have them sold by the evening. This is common in the sector known as fast moving consumer goods or FMCGs. Almost everybody or household uses them every single day. Such goods may include sugar, soap, cooking oil, wheat, bread, and packaged drinks (soda, water, beer, juices etc.). Fuel (petrol and diesel) are considered as FMCGs too. There are so many other goods in this category just like you see in the supermarket or retail shop near you. Because they are highly consumable, they provide good returns to those who trade in them. The margins per item is small but the secret here is in the volumes. Traders earn about Shs500 or so per a carton of soda or bottled water but the numbers they can sell a day can be huge. A small trader doing just 1,000 cartons a day would be able to earn a gross income of half a million shillings. In a six-day week, that would be Shs3m or approximately Shs12m a month. Treasury bonds and bills/unit trusts: There is an increasing interest in treasury bonds and bills as well as unit trusts. Unlike trading, these are hustle free investment options. You simply walk into your commercial bank with a minimum of Shs100,000 and start investing in bonds and bills. Insurance companies and investment companies regulated by the Uganda Capital Markets Authority offer unit trust investment opportunities some of as little as Shs10,000. Bonds, bills and unit trusts offer returns of about 10% annually. If passive income is your thing, this is where to invest. If you reinvest the interest, in a few years, you can significantly see huge returns due to the power of compound interest. Real estate: There are some people who are running away from real estate especially rentals to invest in the hustle free treasury bonds and bills and unit trusts, which means there is a gap that is increasing in real estate rentals especially for the lower and middle income categories. Already, statistics from Habitat for Humanity Uganda indicate that the country’s housing deficit stands at 2.4 million housing units. As Uganda continues to urbanize, there will be an increasing demand for houses for especially young people who are doing their first or second jobs. Houses that are affordable for the lower and middle income earners will continue to be in demand for years. The investment here is also not so high and can be done incrementally over a long period of time. Besides rentals for this population segment, land banking and selling and buying are still other income generation and saving options. Motor vehicle spare parts: If you live and work in the greater Kampala metropolitan area, you know the state of the roads in the country. Each vehicle you see on the road is a potential client. Given the state of the roads, car breakdowns are going to be the norm rather than the exception. The lack of an efficient public transport system and the culture of owning a motor vehicle considered as a yardstick of success will see an ever-increasing number of vehicles on the road. Most of these vehicles come in old from Japan and the state of the roads will ensure frequent breakdowns. Roads take time to be built even when money is available, making investing in motor vehicle spare parts a worthwhile venture. Electric mobility: A trending photo this week was of Tesla car being offloaded from a car carrier somewhere in Uganda. Teslas are fully electric vehicles. Many development partners and blue-chip companies have started electrifying their fleets. This is a result of URA removing import duty on electric and hybrid vehicles this financial year. Kiira Motors’s vehicle plant is nearing completion with the installation of the assembly lines, paint shops and testing facilities ongoing in Jinja. But we don’t have enough mechanics and technical people to maintain these electric vehicles. We don’t even have enough well-trained electric bus drivers. The electric mobility value chain has great potential for those looking for investment opportunities this year. Personal health: Apart from making money, many people resolve to do something about their health every new year. They perhaps understand that you can only make money if you are alive and healthy. Personal health is already an industry worth of billions of dollars globally. As the country urbanizes and a few people get out of poverty, they will always be willing to spend on their personal health making it an area with potential returns for investors. The writer is a communication and visibility consultant. djjuuko@gmail.com

February 5, 2024

Out to Lunch

#OutToLunch: Patching up potholes and lighting ip expressways shouldn’t wait NAM/G77

By Denis Jjuuko In the early years of the National Resistance Movement (NRM), Dr Samson Kisekka was appointed Prime Minister and then Vice President. Kisekka was said to be a rich man who even had a certain part of Kampala named after him. He had built a modern private hospital in the 1970s in Makerere Kivulu/Kagugube area near Old Kampala. When traders of motor vehicles set up shop nearby, the market became known as Ewa Kisekka or Kisekka Market as we know it today. Dr Kisekka is said to have been a man of means who is rumored to have provided significant resources to Museveni’s rebel outfit, the National Resistance Army or NRA which would capture power in 1986. Kisekka was rewarded with the influential position of Prime Minister and later Vice President. Vice Presidents all over the world usually play the role similar to that of a bridesmaid — be near the bride but not do too much to outshine the bride. May be because of boredom, Dr Kisekka perhaps became the first Vice President in history to hold a weekly radio show. In the days before 1993, Uganda had only one radio station. So, every Tuesday evening, Kisekka did his radio show on Radio Uganda. He was boisterous, boastful, funny and engaging with a deep voice that was actually meant for radio despite his old age. He boasted about his farm in Temangalo near Kampala. He talked about the good life he lived. He reminded whoever cared to listen that he was “Omusawo Omutendeke” translated as a professional medical doctor. As a “Doctor Omutendeke”, he urged his audience to listen to the advice he was giving them if they wanted to live a similar good life like the one he was living. One of Kisekka’s pet subjects was on how Ugandans prepare for visitors. How they leave no stone unturned because visitors were expected at their homes or in their communities. On a tour somewhere in Uganda, Kisekka realized that the community had just worked on the road so that he could use it. They had filled the potholes, dug the trenches and had the road reserve slashed of any bushes days before his arrival. In his speech, which was played on Radio Uganda, Dr Kisekka deeply laughed at the community telling them in their faces that they were an unserious lot. He said they didn’t need to dig up the road for him because he was arriving in a monster vehicle as VP and most importantly, he was also wearing designer shoes. There was no way thorns would pierce his feet. He reminded them, that his car had been driven all the way to the platform where he was standing to give the speech. He then delivered the punch. “Unlike me, you and your children have no shoes. You have no vehicles so thorns will always be piercing you. What about ensuring that your community road is always well maintained even when you are not expecting me?” he said and then let out his signature laugh. On another time, he refused the gifts of goats and chickens the community was giving him. He told them his farm in Temangalo had lots of goats, cows and whatever food he wanted to eat. Yet when he looked at the people giving him the chickens and eggs, they looked like they lacked proteins and hadn’t eaten eggs or meat in a year. He laughed again, boisterously with a lot of pride. Kisekka must be turning in his grave that decades after his speeches and even death, his NRM-beloved is doing exactly what he was telling people not to do — preparing everything for visitors as they starve. Patching up potholes and lighting up expressway spurs just because visitors are coming. The visitors would tell a mature palm tree that was planted the other day. They would tell a road patched up for them. They would know that the lack of traffic jams is because roads are blocked and the citizens are told to use the dusty Nakawuka road to access Entebbe International Airport. Imagine if we had built the Nakawuka road without waiting for the visitors? Businesses would prosper in that area. Uganda Revenue Authority would collect more taxes. We would decongest Kampala of traffic jams. If we hadn’t waited for visitors to patch up potholes, we would have created a culture where roads are well maintained throughout the year. The visitors would then come and see a well-managed country and would wish to return or invest. We may create the impression for visitors from Entebbe to Munyonyo and some parts of the city centre but what if they venture out of their hotels and visit bars in Najjeera on their own? Won’t they see the messed up roads? What if they visit Kabalagala (which many will do) and then realize that not everything that glitters is gold? Will they still be impressed? As Kampala and Entebbe were put on a standstill so that Uganda hosts delegates attending the Non-Aligned Movement (NAM) and the G77 conferences, let us a create a culture that impresses the citizens and residents first. That is how countries and cities develop. Remember what Kisekka said more than 30 years ago. The writer is a communication and visibility consultant. djjuuko@gmail.com

February 5, 2024

Out to Lunch

#OutToLunch: There is more to learn from Joseph Yiga than just his mega country home

By Denis Jjuuko In the early evening of the second day of this year, a video started trending on various social media platforms in Uganda. A guest attending a house warming party had recorded the video while narrating what the amenities were in the house. He concentrated on the visitors’ toilets, guest house, flowers and the sheer size of the compound. Although he exaggerated the acreage of the land on which the house sits, the picture was clear for everyone. Photos eventually emerged as well. For the next few days, social media discussions were centered on the house. Its sheer size and architectural beauty. One person tweeted that at least Kampala’s billionaires were finally building something Hollywood-esque. Others compared it to a five-star hotel in Kigo. Both the hotel it was compared to and the mansion borrow from the Mediterranean architectural themes. A well-traveled friend who was among the guests at the house warming party told me that he hadn’t entered a house that big before and commended the owner’s taste. On social media, eventually everyone asked who the owner was. It turned out, the house on the shores of Lake Victoria in Kasanje Buwaya belonged to Kampala businessman and papal knight Joseph Yiga and his wife Regina. Many people had never heard of Joseph Yiga before and many actually confused him with a dealer in real estate with whom he shares both names. Yet Joseph Yiga is the founder of one of Uganda’s most known brands — Steel and Tube and before that, Hardware Deals. I would never blame them for not knowing him. I have been to events where Yiga has attended but he keeps a low profile. He will never arrive at an event where he would ask the protocol people whether they knew who he was. That is for wannabes who actually have nothing to their name or have just fallen into things the other day. Yiga didn’t become a captain of the industry the other day. He has been in the trenches of business for the better part of his life. Before he founded Hardware Deals, the precursor to Steel and Tube, Yiga had been involved in the cosmetics business among others. As Kampala expanded, he saw opportunities in the construction sector and eventually started his steel manufacturing empire. Steel and Tube is said to be among the top five steel manufacturing businesses in Uganda. That means he can afford the mansion in Kasanje that rivals some of the best five-star hotels in Kampala. But I don’t want to write about his mansion. We know he can afford it. But what do we learn from him? The story is in his move from a hardware stockist to a large manufacture of steel products. He was never contented with playing second fiddle to businessmen from Asia who came here and set up manufacturing businesses and controlled the market. Many Ugandan businesspeople travel to Asia, particularly China, for decades importing stuff and stocking them. Most of the stuff they import can easily be made here but they don’t look at business that way. Countries develop when nationals can control some of the sectors of the economy. If we concentrate on being traders of stuff we can make, we are always at the mercy of those who manufacture them. Manufacturers set the price of their products. They determine the quality and quantity you can get. They can even remove the business from you and start dealing with another trader who may be can deposit more money with them than you. There is nothing you can do about it. That way they determine how much money you can make and you will never make more than them. Many times, they use your money. Had Yiga remained a hardware dealer in Nakasero in the Kampala Central Business District, he would have been wealthy but not able to control any percentage of the steel market in Uganda and the region as he does today. He would probably have built a mega country home but not as luxurious as the one he built in Kasanje Buwaya. He would have employed many people but not the thousands that work in his factories today. If there is anything Ugandan businesspeople can learn from Joseph Yiga, it is the need to move from trading to manufacturing and of course other sectors like banking. We can’t be leaving this to only foreign entities. The writer is a communication and visibility consultant. djjuuko@gmail.com

February 5, 2024