#OutToLunch: Investing in the movie industry and its value chain could be the next big thing

By Denis Jjuuko

About 30 years ago, a Ugandan soap opera captured the imagination of the nation, turning hitherto unknown actors and actresses into household names. Some like Sam Bagenda who was quoted over the weekend, the public doesn’t even know their real names. Where he turns, he is known as Dr Bbosa after the character he portrayed so well in the famous series, That’s Life Mwattu.

Other series followed such as Bibaawo and Ekitobeero trying to capture the market created by the success of That’s Life Mwattu. Actors took to the stage and it seemed a new industry was born. But it seemed the success of Ugandan TV shows were always short lived.

Foreign soaps such as Sunset Beach, Generations, and Isidingo would always interrupt the flow, leaving Ugandan actors to only perform in poorly attended theatres. South American telenovelas and even Philippine ones have of recent been the rage.

But it seems there is a revival of the Ugandan TV soaps. You have probably heard the kids in the neighborhood singing Sanyu Sanyu nkwagala, a theme song for the Sanyu series on one of the pay TV channels. Or you have been incessantly called to remind you that the “TV has been cut off yet Sanyu Sanyu Nkwagala is about to start, please pay up.”

Sanyu revolves around a young fashion designer who marries into the extremely rich Kirunda family that runs the country’s biggest fashion enterprise. Kirunda, a cunning businessman or criminal depending on how you look at things is played by Abbey Mukiibi of the Kalisoliiso Crew. It is a well-crafted script and the production is good.

It isn’t only Sanyu that is keeping soap lovers captivated. There is also Ssuubi, a domestic worker working for the family of coffee mogul Kaaya. Kaaya is played by renown actor Andrew Benon Kibuuka of the Bakayimbira fame. It also features visual artist and former Buganda Kingdom minister Owek Nuwa Wamala Nnyanzi. And of course, Comedy Factory and its Mzigo Express. The production of Ssuubi or Mzigo Express is as good as Sanyu even though sometimes the casting could have been better.

There are several other Ugandan TV series and lovers can be hooked on TV the entire weekday evening. Of course, there are also some poorly done ones I have watched but there is no need to dwell on them.

Even though these series are featuring many known faces, there are many actors and actresses I am seeing for the very first time and they are good at what they are doing. Many are young and smart and the future for the industry seems to be bright.

Like I have argued before, the creative industry can employ millions of young people. There are 71 licensed TV stations in the country and hundreds of radio stations, most of which lack content. Audio dramas targeting mobile phone users could also be made. And of course, the internet opens many opportunities.

Many young people already earn a living creating content on YouTube and TikTok. X, formerly Twitter, recently started paying verified users (may not be yet possible in Uganda though). However, some of the creators on platforms like TikTok produce bizarre videos in a bid to bait followers to watch them. Many such creators lack the skills and talent to write creative scripts and of course acting them out. I don’t think they will stay in the industry for long.

So, there is a need to train more script writers and production crews if this is to work and most importantly create distribution channels and systems so the content can reach the target market.

The training doesn’t necessarily have to be through formal education where people get degrees and such certificates. Hands on training would create the numbers necessary today to get these young people quickly into work.

The emphasize must be on original content and not necessarily on recycling or even copying jokes like some standup comedians do. It also doesn’t have to be vulgar or tribal to sell either. What channels through which would this content be distributed? What synergies can be made?

In Nollywood, Nigeria’s highflying film industry, it is estimated that each movie employs approximately 100 people from pre-production to movie production to post production. Nearly 3,000 movies are produced annually in Nollywood, which translates into approximately 300,000 jobs a year. Generally, a million people work in Nollywood. According to Business Day, a Nigerian newspaper, Nollywood contributes 2.3% of the country’s GDP. Nigeria is Africa’s biggest economy.

Africa’s film and entertainment industry has the potential to create 20 million jobs and US$20 billion annually by 2025 according to UNESCO.

This won’t happen on its own. Deliberate efforts will be needed for the industry to thrive. If you are looking for where to invest, what about the movie industry and its value chain?

The writer is a communication and visibility consultant. djjuuko@gmail.com

Tags: Denis Jjuuko, Dr Bbosa, Out to Lunch, Philippine, Prime Time Communications, Sam Bagenda, South American telenovelas, Ugandan soap opera, Ugandan TV shows

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#OutToLunch: Finishing university? Learning has just started

#OutToLunch: Finishing university? Learning has just started By Denis Jjuuko Some of Uganda’s universities have concluded their end of year exams at least for their undergraduate students. Some students have taken to social media to celebrate this milestone. It is not every day that one gets to complete their education. In Uganda, many have been studying since they were three years old or younger. That is averagely 20 years of classrooms. Phew! Anything that takes 20 years to accomplish should be celebrated. And those in Uganda who have managed to complete their education are the lucky few. The majority of kids who start their primary education don’t get the opportunity to sit their primary leaving exams. Numbers continue dropping in secondary education and other levels. The end of exams comes for most of these students at the precipice of something new —disruptive technologies like artificial intelligence that is changing the world. Some jobs will have to go but many others will be created. There are about 400,000 young people that enter the job market in Uganda every year. It is a dauting task to find work but it is also an opportunity for many young people to define their future. The end of final year exams and the graduation ceremony in months ahead doesn’t mean the end of learning. Formal education for many may be over but lifelong learning starts right now. Life is about learning something new all the time and being able to adapt to the realities that are thrown our way. But the most important thing for the majority of young people finishing their university or other education is finding a job. There is a lot of talk about the disruptive nature of artificial intelligence but machines and such technologies won’t entirely replace humans. Those who will succeed are those who will learn how to work alongside them. But there are still other things that fresh graduates looking for a job in Uganda must embrace. They are equally important or even more critical than even some of the digital skills. Talent alone or high academic qualifications may open the door for you but it won’t keep you in the room. That is why many times people with average talent succeed over the most talented ones. Virtues that keep average people flying. At university, there is perhaps no course unit on virtues. Stuff like honesty. Yet it is a key ingredient of success. How many people promise to do something and do it? There is an increasing shortage of honest people in Uganda. Anyone who tries not to shortchange everyone will succeed. People including the most dishonest ones like working with honest people. They want to protect their side of the bargain. You have heard of honor among thieves. Communication skills are very important. You can’t only answer your phone call before you receive the deposit to do some work and then answer only when you want and then complain that person demanding their work are unreasonable. They were not unreasonable before you agreed to do the work. Giving feedback is critical. When they send you somewhere, you must report back. You don’t wait to be asked to inform them of what happened. Employers like people who are proactive. And so do customers for those who may want to go the self-employment or hustling route. There is no African time. And if you plan to work in Kampala, at the moment there is no public transport worth the ink of this article. Roads get clogged. But you can’t tell people that you arrived late because of traffic jam. I understand these days roads can be closed even to pedestrians but the reason you have a phone is to call and communicate why there is a delay. You may give it as an excuse but people will one day find out that you are lying. Read as much as possible. The more you read, the more you understand the world its complexities. Reading creates an open mind. Don’t be rigid. Listen to what others say. Writing even in the age of ChatGPT is still important. You will not always be sending WhatsApp audios. Learn to write. You can’t avoid it. One way to learn writing is by reading. And of course, learn a new skill. There are many online courses. Google, Storytelling Africa, Udemy and many other platforms provide free or very affordable courses. All you need is an internet connection and sparing a few hours a week. In the meantime, congratulations on the completion of your university education. The writer is a communication and visibility consultant djjuuko@gmail.com

June 4, 2025

Out to Lunch

#OutToLunch: Favourable interest rates are good for everyone, not just government, banks must do more to curb digital financial crimes

#OutToLunch: Police, banks must do more to curb digital financial crimes By Denis Jjuuko A friend was recently riding on a boda boda in a leafy Kampala suburb when another speeding boda boda approached her. The approaching boda boda had a passenger, a young man, who grabbed her bag and sped off. It was in the early afternoon. It is a normal thing in Kampala to lose your bag or be attacked like that whether you are in one of Kampala’s exclusive suburbs or not. Walking on Kampala’s streets including the busiest ones is never safe. You simply don’t know when you will be attacked. Although she had some money and other essentials in her bag, her biggest concern was her smartphone. Like many people, a phone is one of those things that are hard to do without nowadays. She was frustrated and went on a frantic search for it. Reporting to the police and such other things. She can’t work without a phone so she decided to replace it as soon as possible so she can carry on with her business and be able to get in touch with her family and friends. As soon she got a replacement phone that afternoon, she started receiving several messages that scared her. The thieves who stole her phone were not ordinary ones or at least they have a network of sophisticated hackers. The messages she was now receiving indicated that money had been transferred from her bank account to another account within the same bank. This happened within a few hours or minutes of losing her phone. She hasn’t yet been able to trace the thieves and find way to get her money back. She most likely won’t succeed. Like most people who buy high end smartphones, she had thought it was one of those safe things and it couldn’t be easily cracked open in Kampala shortly after losing it. It seems the more technologically advanced smartphones become, the more sophisticated the hackers become too. There must be a racket in Kampala who send young men on boda bodas to grab smartphones so they can hack them and transfer money to their accounts within a few minutes. They must be sitting somewhere and waiting whose phone they land on. And the fact that they can transfer money illegally from one bank account to another, shows how confident they are that they won’t be caught. There is an increased number of Ugandans embracing digital banking and even a higher number using mobile money platforms. It is convenient and modern. One doesn’t have to always spend hours in the banking halls transacting. It is not 1990 anymore. Digital banking including mobile money had led to some financial inclusion with many people, hitherto unbanked, able to access financial services. There are even people whose only access to financial services is through mobile money. But how safe is their money? If somebody can lose a modern smartphone and within a few minutes they have lost their money, how can the banking and mobile money companies help them? How can police help them? Largely, the majority of Ugandans are left to suffer with losses. Trips to the police to help track the thieves become endless and costly that the majority of Ugandans have given up to even reporting about it. They know there won’t be much help to recover the money. The banks and mobile money companies will largely blame the victim and do everything in their power to protect themselves. Because we have spent much time ignoring these attacks and blaming the victims, the thieves have now gained so much confidence that they are attacking government payment systems. The case of Uganda losing Shs60 billion in 60 minutes when a payment was initiated by the Ministry of Finance to the country’s central bank is still fresh. Although the attack happened in September 2024, not all the money has yet been recovered. And we are talking about government here with all the resources and contacts you can imagine. Imagine how much is being lost by individuals and businesses. Like my friend, a small business owner, the thieves have set her several years back. She wasn’t able to pay her rent and salaries for April on time. She now has to borrow to keep her business running. The police and other security intelligence organs must put in a shift to curb the rampant digital financial and other crimes. Players in the financial industry must also continuously invest in technologies that limit these crimes while sensitizing their clients on these issues otherwise gains made will be lost when people return to old ways of banking or keeping the money in their pillowcases. The writer is a communication and visibility consultant. djjuuko@gmail.com

May 27, 2025

Out to Lunch

#OutToLunch: Favourable interest rates are good for everyone, not just government blueprint for politicians and entrepreneurs building churches

#OutToLunch: A blueprint for politicians and entrepreneurs building churches By Denis Jjuuko When it comes to religion, many times politicians, billionaire entrepreneurs, the middle class and other classes agree. At least on building magnificent houses of God. Across Uganda, many people have contributed or even single handedly built these houses of God. Fancy to a fault, majestically standing on hills with spires that compete with those seen in Hollywood movies. Many of these worship centres, particularly those single handedly built by one person or a family with their friends, are usually located in rural areas where the funders were born, walked barefoot to school before migrating to Kampala to find fortune and fame. The floors are of Italian or Spanish marble, porcelain or at worst polished terrazzo. Stained glasses with the beautiful image of the Virgin Mary complete the curvy life size windows. The pews are of the hardest wood. The world’s best sound engineers come in to install the public address system. The house of God must be fancy. Once construction is complete, they call in their Kampala friends for the grand opening. The clergy lines up at the foot of the building to welcome them. The parking lot is full of the most expensive SUVs. The parishioners walk in every prayer day fearful of stepping on the floors, sometimes so shiny that they see their own body reflections. Their best clothes can’t even be used to clean the pews. They can scratch them. For a moment, the poor are in heaven before returning to their houses where floors are screeded with cow dung. There is nothing wrong with people using their fortune and connections to build grand churches or mosques. It is their money; their appreciation of what God has helped them achieve. They no longer have some of these other problems so they can “give back” to God. The problem is whether the grandeur church is what the community really needs. Shouldn’t politicians, the rich and famous first do a needs assessment? Usually, besides the magnificent house of God stands a school with a falling roof or whose walls are being held in place by crooked timber poles. Windows are just wide openings where mild steel frames would do. Inside some of the classrooms, are anthills. Pupils sit on logs and like their homes, the cow dung is the main material used for floor screeding. Teachers look like they last had a decent meal on Christmas day. The health centre is miles away and poorly equipped. The only hope for survival whenever they fall sick is through prayer in the church built for them by the only person who was lucky enough to survive the biting poverty. Yet the funders go to India or Kenya or Germany whenever they feel any discomfort. And are not afraid to give testimony that last time they fell sick, they traveled to Europe for better management and while there, they were thankful to God for their life hence the magnificent church building. Yet the blueprint for an impactful church exists. In most cases wherever the Catholics built a church, they built a school as well and almost everywhere they set up their regional headquarters (read a diocese), they built a functional hospital. They knew that you can’t pastor the dead! They also knew that an educated population is good for them and their beliefs. Some people call it sustainability and perhaps that is why they have existed for millennia. You saw how they put on a show at Pope Francis’ funeral. Why can’t politicians and billionaire businessmen do the same? If you have Shs6 billion (nearly US$2 million) like we heard of the Ssembabule church or the one in Mitooma, why not build a church of Shs2 billion, a school of Shs2 billion and a healthy centre of Shs2 billion? You could also may be build all those with about 70% of the kitty and create an endowment fund with the remaining 30%. The annual interest from the fund could be used to operate the school and the hospital. If 30% of Shs6b is invested say in a long-term treasury bond, it could give a net return of approximately Shs255m per a year or Shs21.3m per a month, enough to subsidize a rural school and health facility. Alternatively, an income generating project could be established alongside the church building. A factory to add value for the parishioners. It could be a dairy plant or a coffee factory depending on the area. A scholarship for the needy bright students could be another alternative. That way people wouldn’t have to meet their creator ahead of time. The writer is a communication and visibility consultant. djjuuko@gmail.com

May 27, 2025

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#OutToLunch: Finishing university? Learning has just started

June 4, 2025

#OutToLunch: Favourable interest rates are good for everyone, not just government, banks must do more to curb digital financial crimes

May 27, 2025

#OutToLunch: Favourable interest rates are good for everyone, not just government blueprint for politicians and entrepreneurs building churches

May 27, 2025