January 2023

Out to Lunch

#OutToLunch Who is your mentor?

#OutToLunch Who is your mentor? By Denis Jjuuko It is usually a lonely treacherous journey for innovators especially those working in an industry that may not be established in a particular country. The lack of belief in an idea — the self-doubt that usually creeps in, wondering whether an idea would work. In Africa, the idea of venture capital is still new even though many people are investing in startups especially in the fintech sector. On a Saturday afternoon about a week ago, I was invited to listen to some innovators. All of them were from the informal sector with some of them having not even attended a single formal class in anything. What they lacked in formal education, they had it in ambition. I admired their courage given the grandeur of some ideas they are working on especially that they didn’t have financial resources or technical expertise to write home about. Uganda is actually full of these innovators. In Katwe and Kisenyi around Kampala, you will find lots of young people making all sorts of things — from wet welding machines, block making machines, popcorn machines, to automotive parts such as taxi seats, exhaust pipes and such other things. Many work in silos instead of working together. Many consider themselves the best and close the door to learning to improve their skills. Yet putting a product on market requires significant investments in research and development, developing the prototype, establishing the business case and then making the product itself. Many of our innovators in Katwe or Kisenyi don’t have resources for those stages. Many also don’t know whether those stages are necessary which many times leads to products that aren’t worth the printing cost of their price tag. A friend who is in the real estate sector wanted to expand his business. He thought he would be saving money by making the concrete blocks on site as he developed his properties. After reading a glossy ad in the classified section of a newspaper, he went to Katwe and bought a machine. It couldn’t make the blocks. The maker of the product didn’t want to hear of anything, for him the interest was only to make a sale. My friend is planning to sell it as scrap metal. I don’t think the innovator will stay in business for long, if other customers end up with similar experiences. In many countries that have been able to develop over the last few decades, their innovators have done so by partnering with others. In India, Maruti partnered with Japan’s Suzuki to develop the automotive industry. The Chinese have been doing the same, working with global brands to build their automotive industry. Now Chinese brands are increasingly dominating the market at least in China. Nike started by making its famous shoes in Japan and partnering with the Japanese as they built their capacity. For many years, they concentrated on shoes and only expanded into clothing and other areas later. So, the innovators need to ask themselves, what can they make on a product and then outsource the rest. To make a block making machine in Katwe, one doesn’t need to make everything. They can outsource some of the parts from others to make the final product. The automotive industry has mastered this. On average a car has 30,000 parts which are made by hundreds of companies stationed all over the world. So the guys in Katwe or Abayita Ababiri who are trying to make cars or those in Mbarara who want to make helicopters don’t necessarily need to make everything. They can buy parts from anywhere or most importantly make parts for others. They don’t have to do everything. These innovators also need business mentorship so they could holistically develop. If one can’t read or write like some of them in that innovators’ meeting, how will they sustainably develop their enterprises? In his autobiography, the late Bulayimu Muwanga Kibirige (BMK) talked about how he had to learn English when he realized that he needed to work with businesses and partners outside Uganda. He had to learn to read and communicate in English. The Science, Technology and Innovation secretariat which organized the meeting that I attended have started mentorship programs for these informal innovators and partnering them with others in the industry albeit with a bit of difficulty in getting such young people in the informal sector to appreciate systems. Skilling them and reorienting them is the right thing to do but this is needed across board. So if you are a young person, who is mentoring you? Anyway, have a great new year, won’t you? The writer is a communication and visibility consultant. djjuuko@gmail.com internet

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Out to Lunch

#OutToLunch Lessons from Messi: Success takes time

#OutToLunch Lessons from Messi: Success takes time By Denis Jjuuko Lionel Messi wrote his name in history with heroic displays at the just concluded FIFA World Cup in Qatar. The tournament, a first of many, was the first to be held in the Arab world while Morocco became the first African country to compete in a semifinal. But the 2022 FIFA World Cup will always be remembered for the heroics of Lionel Messi, the maestro who stands taller than his body height suggests. The debate whether he was greater than Christian Ronaldo was ended on that Sunday — though it should have ended in 2014 when Messi guided Argentina to the final in Brazil. But on that night, he came short as Germany won it that day. The debate online now is whether he is greater than Diego Maradona or Pele even though the debate of who is the GOAT — greatest of all time — will never be won. Those who watched Pele will continue to believe he is the GOAT. Those who lived in Maradona’s time will name him as the GOAT. Before the match on Sunday, Messi said the final would be his last at the world cup. He is 35 years old and in 2026 when the next one is held, he will be 39. At 35, already in footballing terms, he is considered a pensioner (especially for an attacker). His ability to play at that age for more than 120 minutes shows how great he reserves his energies and how Argentina was able to construct a team around their soccer genius. Argentina and Messi understood that their captain wouldn’t be able to run with the ball from his own half and score wonder goals like he used to do especially for Barcelona. So, Messi many times milled around the half way line or deep in his own half where he made tricky passes to his fastest compatriots like Julian Alvarez like we saw against Croatia. At 35, Messi didn’t just show up and won the world cup. He started his quest to win it in 2006 and only won it at his fifth attempt in 2022, that is 16 years of waiting. Sixteen years of hard work — keeping his body in shape, changing his overall play so he can control the tempo of the game with his passes or incisive runs. His coach understood that his own destiny was also with Messi. Yet at 35, Messi still scored seven goals in the tournament, one short of golden ball winner, France’s Kylian Mbappe. At one stage, Messi actually quit the national team. Success was eluding him both in the Copa America (competition for South America) and the grandest of them all — the world cup. Being the skillful great player he is, he was being blamed at home by some sections of Argentina’s failure to win. Some people talked him out of it and he ended up winning the Copa America for the first time in 2021 and now the world cup. What do we learn from Messi’s win in Qatar? That success takes time. That the road to success is not always clear cut and many times one could even doubt themselves but if they keep knocking on doors, some will end up opening. In Qatar, Argentina actually lost its opening game against minnows Saudi Arabia and it looked like Messi’s dream was over. But Argentina was able to rise again. In the quarterfinals and again in the final on Sunday, Argentina actually lost 2-0 leads with a few minutes to go. Another player would have given up but Messi scored Argentina’s third goal on Sunday. France pegged them back to 3-3. Messi stood up and took the team’s first shot in the penalty shoot-out. That is leadership. Success doesn’t come on a sliver platter. But it also takes a lot of time. There will always be exceptions. Mbappe won a world cup as a key player in 2018 when he was under 20. But on a large scale and for most people, Messi inclusive, success comes after many failures. After many times of trying. That is the same in business or employment. Success comes with time. After many years or hours of toiling. After learning from experience. Young people either looking for a job or starting out in business today must think long term. Yet there are many people who want to quickly succeed which they try to do by cutting corners and ending up losing the platforms that would have led to their eventual success. If success is what you need, you may have to think like Messi. Not giving up. Trying at every opportunity presented and surrounding yourself with the right people. The writer is a communication and visibility consultant. djjuuko@gmail.com

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Out to Lunch

#OutToLunch Protecting electricity infrastructure is a national security issue

#OutToLunch Protecting electricity infrastructure is a national security issue By Denis Jjuuko A friend always prefers to support small businesses in his neighborhood near Kampala. He shops from the small shops and kiosks. Many times, he patronizes the small bar near his home. When a somewhat modern salon opened up in his neighborhood, he ditched the guys who had cut his hair for more than 10 years. So recently, as they were cutting his hair, electricity like it is becoming a norm these days, went off. He remained in his reclining chair for a while thinking that they are going to switch to a generator. He saw the barber unbothered and busy on his phone. When asked what was going on, the barber said they were waiting for the electricity to ‘return’ so they could continue working on him. The generator, the barber told him, had ‘died’ and the boss hadn’t repaired or replaced it. My friend has decided, in the meantime, to return to the barber he had abandoned in the name of supporting neighborhood small businesses. That is one loyal customer lost. His animated narration of this episode reminded me of the 1990s and noughties when load shedding in urban areas was the order of the day. The issue at the time was lack of electricity. We didn’t generate that much yet the demand was growing. The government and indeed the private sector spared no effort in addressing this challenge, investing significantly to generate 1,346 megawatts by 2021 according to the Electricity Regulatory Authority (ERA). And that is before Karuma with an estimated 600MW comes on line. Some sources say that of the 1,346MW we generate, the country only takes 800MW so electricity at the moment shouldn’t be a problem but it is. Of recent, we have seen increased vandalism of the towers through which bulk electricity is supplied to stations from which it further reaches the final consumer. The now consistent loadshedding or power failure isn’t blamed on insufficient electricity but vandalism of these high voltage lines. Small businesses are now not sure whether they will keep customers. Costs of running generators are so high. A small salon will need to invest in buying a generator and then fuel. The salon my friend was going to charged Shs8,000 for his haircut. If they run a generator for 30 minutes to cut his hair, how much money will they make off his head to be able to pay workers, rent and all the stuff required to run his operation? It won’t be much and if many people are running away from him, he will simply close. The few young people he employs will be back on the unemployment street. The municipality will miss revenue in form of a trading license, the property owner will lose a customer and eventually Uganda won’t be making money in form of taxes. The economy already strained by runaway inflation and effects of Covid-19 and Ebola pandemics will simply not be able to survive. Investors who want to set up large businesses that could employ many people will think twice as they keep an eye on their operation costs. If a business owner is going to operate a 100kva generator a few times a week, he may think of investing elsewhere so he doesn’t have to incur excessive costs in running his business. Uganda has put a lot of emphasis in kickstarting its automotive industry, a sector that is now in transition to electric vehicles. Electric vehicles use batteries which are charged by electricity. Some countries in Europe have even provided roadmaps to phase out internal combustion engine vehicles. In Kampala, boda bodas are increasingly switching to electric motorcycles. Already, electric buses are providing public services on the Kampala Northern Bypass and Uganda Airlines has electric buses too just like many hotels which are using electric golf carts in their operations. Kiira Motors’ vehicle plant in Jinja is nearing completion and installation of assembly lines is said to commence soon. Unreliable power distribution will push back these small achievements. Protecting our electricity supply and distribution lines can’t be the sole responsibility of the Ministry of Energy and Mineral Development. Protecting these installations should now be considered a national security issue. Our intelligence services need to show what they are made of by ensuring that they stop the people vandalizing high voltage lines before they even get near to the electric towers and poles. The writer is a communication and visibility consultant. djjuuko@gmail.com

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Out to Lunch

#OutToLunch Protecting electricity infrastructure is a national security issue

By Denis Jjuuko A musician who is becoming increasingly famous in the country was recently hired to perform at an event somewhere in Kampala. The musician turned up on time with a copy of their songs in the order in which they wanted to sing over them. As the DJ played the music, the musician waltzed around the huge marquee tent with a microphone, asked the guests to stand up and dance and then moved from one table to another asking the guests to sing! Some guests were happy to take selfies while other recorded on their phones. The DJ played a minute or so of each song. After about 10 minutes, the musician gave some ‘speech’ of how they love everyone and thanked the organizers for the opportunity and hurriedly walked out for perhaps another engagement. The musician didn’t seem interested in their job! If you attend events in Uganda, you have seen such acts by musicians termed as performances. These miming acts are really common. Even many musicians when they are launching their songs, they do the same. Walk on stage dressed like Batman, Square Pants, or an astronaut and claim to perform. Give some monologue on alleged haters and then the show is done. I don’t know how far these ‘performances’ which are really miming acts will develop the industry and make it competitive on the global stage. There are musicians who everyone knows can dance but at their shows they just walk around the stage as if they are pastors preaching the word of God. I think this is limiting the growth of the industry. There is even one musician who is rumored to have tried to do that when invited to perform in another country and was booed off stage. An opportunity lost for yet another show. However, many times when some foreign musicians come to perform here, they arrive a few days before. Do rehearsals and go through every detail. They even try to learn a Luganda word so they can endear themselves to the fans. When you attend some of these shows, you feel it is worth the money. You know there was a performance not some miming act and asking the audience to sing. One could argue that such shows are expensive to organize, put several musicians together and all that but if you are invited to perform at a wedding, at least put in some effort, don’t just walk around miming. If you attend some comedy shows, be sure to hear the same joke that you earlier watched on Instagram or YouTube being repeated all the time which is plagiarism. But it isn’t just musicians and comedians. Today, there are so many people who call themselves social media influencers. They simply get a phone, record something many times bizarre and post on TikTok or Facebook Reels so they could get a huge following which they hope to sell to advertisers. And some manage actually to do so but whether it is sustainable is too early to tell. The creative economy has enormous potential to uplift many young people out of poverty and catapult many people to a stage we can’t even begin to imagine but there is need to put our acts together because if an account is to stand out, there will be need for originality and creativity. I think one of the reasons we are failing on creativity and originality is because everyone wants to do their little thing. Everyone wants to open their own account and create content which leads to simply copying or fizzling out. Yet for a channel to be successful, there is need for people working as teams. If you look at the most famous YouTubers or TikTokers, they have teams behind them. Marketing, scripting, choreographers, make-up artists, fashion gurus, production, and media among others. We need to replicate that. Can the market afford them? I believe so. People will pay for premium content or a nice show. I don’t know whether the Jazz Safari makes money or not but when you attend their events, you feel the worth of your money. And the events always sell out. Most of their musicians actually perform. They don’t just walk around one hand holding a mic and another in the pocket. Can’t a musician invited to sing at a dinner perform? I believe they can if they put in the effort. Those performances would actually attract more people even on the social media channels thereby leading to more acts and even online advertising. The writer is a communication and visibility consultant. djjuuko@gmail.com

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Out to Lunch

#OutToLunch The future of work – salon masseuse

#OutToLunch The future of work – salon masseuse By Denis Jjuuko The male salon business has evolved especially in urban centres. Although salons always existed at least in Kampala, they were for the rich and upper class. Some mothers owned a pair of scissors and did the job at home to mainly their children. As children grew, the mothers relegated the job to the children to cut each other’s hair. The men who couldn’t afford a proper salon always visited some barber under a mango tree who had a manual hair clipper and one would pray, the graduated tax collector didn’t show up in the middle of the haircut. Many men were left with hair half done, the barber preferring to run whenever the graduated tax collector showed up. Rain was another problem but at least, unlike today, that was predictable. With improvements in technology, modern salons started being set up with electric hair clippers, fancy chairs, and warm water to wash the head after a hair cut. Some new ‘innovation’ is now taking place in Kampala’s salons for men. After most likely a male barber has cut your hair, he beckons you to a tub where a mostly stunningly beautiful young woman would wash your head after which they would smear some oil and other stuff all over your face and neck and sometimes chest. If you are wearing a short-sleeved shirt, your arms may also not be spared. If you go for a pedicure, the thighs will also be smeared. They will proceed to give you what they call a massage, which though most times is just touching. I am told some weak men moan as a result of some form of pleasure out of this exercise but I am yet to confirm this. A friend who set up a salon recently about 20km out of Kampala’s central business district hired one of these ‘masseuses’ from the city. Her customers who are mainly male have since followed her — they drive 20km to have her delicate fingers all over their necks, shoulders and I think chests. In some salons, they first request whether they give you the ‘massage’ or they simply apply after-shave gels. In other salons, you simply realize you are being ‘massaged’ and your head being almost touched by some breasts made obviously bigger by some push-up bras. All this is done in the name of providing an unforgettable customer experience. Whereas it used to take men about 30 minutes in a salon, these days it could take upwards of two hours! This reminds me of a newspaper article I read sometime back written by a popular Kampala physician whose leg was amputated after undergoing a massage by an unqualified masseuse. The masseuse touched veins she wasn’t meant to leading to an illness. The physician traveled to India and returned without one of his legs. Are the salon masseuses qualified to turn around our necks or we may end up with all sorts of illnesses? Since I am told men enjoy these salon ‘massages’, there is need to ensure that the ‘masseuses’ offering them aren’t just beautiful women rather qualified ones to offer the service. They should have a certificate from an accredited institution to offer such training. So since salon massaging is becoming increasingly popular, this could be the future of work for a lot of our unemployed people. The home salon is long dead especially in urban areas and salons are opened up almost every day. As Kampala expands, there will be need for more salons in the new upcoming residential areas for the middle class. The service fake masseuses are offering in salons is a technical one which like we saw with the physician could lead to severe health consequences. A new profession has already been started without albeit the necessary qualification. If we can work on regulation as a country, there will be need for qualified people to work as salon masseuses. Also professionalizing this ‘profession’ will ensure that the salon masseuses aren’t offering something close to one sided foreplay and remain within what is acceptable in a public place. Customers will appreciate a professional touch as well because massages which are properly done have some health benefits. So if you are looking for a career, this is something you may think of. The writer is a Communication and Visibility Consultant. djjuuko@gmail.com

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Out to Lunch

#OutToLunchA guide on surviving a World Cup in November-December

By Denis Jjuuko Every four years, almost everyone’s attention is focused on what is generally considered the world’s premier sporting event. Thirty-two national teams from around the world compete for the ultimate prize of becoming world champions or at least to show up and have that recorded in history. Somebody posted on social media that his work colleague in Canada had said he was attending the World Cup in Qatar whether he was granted leave or not. You have also probably watched a clip where a groom realized that a soccer game coincided with his wedding and he wondered whether anyone would be interested in replacing him so he could not miss the match! That is how crazy fans take soccer and much more the grandest of them all — the FIFA World Cup. I remember the Japan and South Korea tournament which was screened during working hours in East African time. Employers knowing how distracted their workers would be ended up installing TV screens in offices and allowed staff 90 minutes or so to catch the game. People worked to beat deadlines so they could not miss the Original Ronaldo or Michel Ballack do their thing! But this year’s World Cup is strange. Because it is in Qatar, the tournament was shifted from the traditional western summer months of June and July to November and December when the temperatures in the hosting country are calmer. This means that the festive season this time round has come earlier than usual for soccer fans. Yet the whole world is facing unprecedented inflation levels. A tournament at the end of the year that ushers in the Christmas period means spending for most people. Here are some ideas of how one could mitigate the lack of money that is associated with January. Bet what you can lose There is already a lot of talk on which national team will lift the 18-gold carat trophy. If there is something about soccer that makes it so loved all over the world, it is its unpredictability. Again in 2002, many put their money on reigning champions France who lined up the most complete squad on paper. They exited the tournament without scoring a single goal and ended up marauded by minnows like Senegal. This year, Saudi Arabia beat Lionel Messi’s Argentina and Germany, who have won the title four times were beaten by the Japanese. Football doesn’t respect reputations. Betting companies will be enticing you with all sorts of ads. Bet only what you can lose. Don’t commit suicide because of a football game, supporting a team in whose country they won’t even grant you a 10-day tourist visa! Only carry money you intend to spend Soccer is better watched with peers arguing, analyzing, and offering all sorts of unsolicited advice to coaches who won’t hear them. There is nothing as interesting as trolling fans of a losing team especially one that was swaggering as pre-tournament favourites. In that excitement, people tend to dispense with all forms of frugality, spending on people they don’t even know. Don’t let the excitement of your favourite player scoring a potential goal of the tournament make you buy a round of drinks for whoever is in the bar. So, if you are the excitable type, carry only money you intend to spend. You may have to disconnect your mobile money from your bank account during this period where you have unfiltered access to all your annual savings. That way you spend only what you carried. Also, you may have to leave your credit/debit card at home so you are not attempted to spend beyond your budget. Pay school fees for next term early Many Ugandans cry of money in January. Because offices close early for the festive season, people who are usually paid by the end of the month all of a sudden are paid in mid-December and yet the next pay is always by the end of January. Ugandans usually joke that this is the longest month in the calendar yet like many other months, January is just 31 days. School fees is usually around the corner, making many people spend sleepless nights. One way to avoid such a scenario is to pay the school fees using the December salary before it is spent on soccer and then the festive season. If you are serving a mortgage, pay the January installment in December. Also, pay your landlord if you are renting. That way, you don’t have to call everyone for bailouts. Pay yourself Lastly, life is for living. The World Cup comes once every four years. Have fun, cheer your favourite team. Pay yourself. It has been a tough year and still is! The writer is a communication and visibility consultant. djjuuko@gmail.com

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Out to Lunch

#OutToLunch Beg the Americans for Ebola vaccine formula so Matugga factory can make them

#OutToLunch Beg the Americans for Ebola vaccine formula so Matugga factory can make them By Denis Jjuuko In 2019, as Kasese was recovering from an Ebola outbreak that had put the region to a standstill, I visited a few health centres and even families who had lost relatives to the disease. The effects of Ebola on the families and communities were still evident. There is no need to emphasize how dangerous this disease is. I noticed that what had really worked in Kasese is how the community reacted to washing their hands. As we drove through the hilly terrain, washing stations were in place almost everywhere. Select health centres had received solar powered chlorine generators capable of producing at least 30 litres of chlorine at a concentration of 0.5 percent every six hours which when diluted to 0.6 percent would make 270 litres. Chlorine concentrated at a certain level is effective in fighting Ebola. It is also cheap to make compared to JIK and such other detergents. The generators had been donated by UNICEF and its partners. If one had an event, they would alert the health centre in time and have chlorine reserved for them. Nobody attended an event without washing their hands and having their temperatures taken. Kasese is located in the mountainous Rwenzori region with a porous border through which people slip through into Uganda from the Democratic Republic of Congo. This was before lockdowns became an epidemiological standard measure to control the spread of diseases. Yet Ebola was contained to a few cases. Everyone was vigilant. People ensured their hands were washed; their body temperatures taken. A year later in 2020, COVID-19 struck. We claimed that as a country we had Ebola experience and therefore we would do well to control the disease. We locked down schools for the longest period in the world according to some accounts. Washing hands and sanitizers were put in place and temperatures were taken. However, we seem to have learnt nothing from Ebola outbreaks in Kasese and even COVID-19. In Kampala since the outbreak of COVID-19, standard operating procedures have been relegated to the back corner. There is no enforced washing of hands while entering public spaces. No body temperatures are being taken. What happened to all the temp guns that had been acquired? What lessons do we learn from the Ebola outbreaks that we have had to deal with? What lessons did we learn from COVID-19? Today, many sanitizer dispensers in public places are either dry or non-functional. Wash stations have been sent to the store or sold as scrap metal. Everyone is on their own. Yet Ebola is spreading to other towns with cases being reported in as far places as Jinja from the Mubende/Kassanda epicenters. The lockdown of these two districts have proved to be ineffective since the diseases continues to spread. The Ministry of Education says schools should close early before the term was scheduled to. This comes at the time when most of these children sat at home for nearly two years. Statistics from some civil society claim that many teenage girls ended up pregnant and their lives have changed forever. The majority of these are looking at a bleak future. I may be wrong but I don’t remember schools being closed in Kasese before due to Ebola. What we learnt in previous outbreaks should be informing the decisions we make today in fighting the disease and that can’t be just lockdowns. Effective use of chlorine among other measures saved Kasese before. It can save the country again. But as the continent we should also work hard to find long term solutions. Ebola has been around for more than 50 years. Uganda is in the zone where frequent outbreaks occur but the vaccines which have been licensed by the World Health Organization are not anywhere near those who need them. We had to wait for the benevolence of the United States for a few dozes for health workers. We need to continuously work on building our capacity to develop and manufacture the vaccines. COVID-19 taught us of “vaccine racism” and therefore we can’t be relying on the west all the time. The vaccine factory in Matugga that was launched recently is a good start but the real work is in developing the vaccine and then scaling up its production. For Ebola, as it spreads across the country at levels we haven’t seen before, it is high time we begged the Americans for the formula so that the Matugga factory can produce them. But before that, let us ensure everyone washes their hands! The writer is a communication and visibility consultant. djjuuko@gmail.com

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News

#OutToLunch Ugandan businesses should join Centenary in Malawi

#OutToLunch Ugandan businesses should join Centenary in Malawi By Denis Jjuuko In the early 1983, the Catholic Church in Uganda set up a scheme that targeted the majority of Ugandans — folks in rural areas, the majority of which were unbanked. Ten years later, the scheme turned into a commercial bank that still largely caters for the same target market. Centenary Bank has evolved to the behemoth that it is today with millions of customers and nearly 100 branches countrywide. But that is not news to anybody reading this. What could be news is a story that for some reason has gone largely unnoticed. Centenary has acquired another bank in Malawi, signaling the start of a new phase in its life. We must note that Centenary isn’t the first indigenous local bank or business to venture out of the country. Greenland Bank, in its short-lived life had opened in Zambia and Tanzania. The BMK Group also owns a hotel (Hotel Africana Lusaka) in Zambia among other business. The Mandela Group owns four branches of Café Javas or CJs in Nairobi. There could be other Ugandan brands operating in the region. But Centenary, with Shs5.5 trillion in assets is the biggest of them all to operate outside the confines of Uganda’s borders. This is good for the country and many brands with the means should think of doing so. For some time, we have been spectators in the regional market. We have watched Kenyan brands expand and grow their assets in the region even in countries like South Sudan and Rwanda that we helped pacify. As we have argued before, as we build roads and even deploy boots on the ground in the western jungles of the Democratic Republic of Congo, our businesspeople should be setting up companies there. Africa has been described as the next frontier, with a population of 1.4 billion people, majority of whom are young and ready to provide the labour force required for big businesses. Ugandan businesses should not just be watching and sending congratulatory messages to Centenary, they should be following up to set up businesses in Malawi. Malawi is politically stable having survived the thuggery of Kamuzu Banda. The rule of law seems to be established with even the supreme court brave enough to overturn a presidential election. What businesses are viable in Malawi? Almost everything. It is a virgin market with even some of its printing done in the dim lit corridors of Nasser Road according to some accounts. Malawi’s growth and development strategy outlines education, energy, agriculture, health and tourism as the sectors it is banking on to become an industrialized country by 2063. With a Ugandan bank now taking centre stage in the country’s financial sector, Ugandan businesses have a brand that can easily access them credit. Centenary can simply do due diligence here and lend to a business that would like to expand in Malawi. But the businesses here shouldn’t be in a rush. It has taken Centenary a whopping 39 years and an asset base of trillions to make its first move beyond its Ugandan comfort zone. They have experience in dealing with the rural poor and have enough resources to take on risks. They have an ownership model that has proved successful, using the structures and loyalty that people have with the Catholic church to provide a springboard for their success. It is this model they are somewhat basing on as the church is also its partner in Malawi. Structures are important and a Ugandan brand without such structures wouldn’t be able to succeed in another market. We have seen of recent some very sad news where a brand previously thought to be successful collapsing within a year of the founder’s death. Newspapers have been advertising the company’s assets for forced sale (including those of the children who had assumed directorships). By establishing structures, companies would be able to scale at home and even abroad. I don’t think there is still an employee or even a non-executive director that was part of Centenary’s founding in 1983 that is still involved. The company has been able to grow beyond its founders. The current managers and non-executive directors I am sure are aware that they won’t have to die in their offices unless if they suffer sudden death. They will have to hand over the company to its next leaders for further growth. That is a key lesson for all Ugandan companies. The writer is a communication and visibility consultant. djjuuko@gmail.com

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