#OutToLunch A generation of smartphone holders who can’t google is a danger to businesses

By Denis Jjuuko

One of the most important discoveries of our time, is the internet. A resource that we use today to make our lives better in almost every aspect. It is perhaps the second most important discovery after fire.

It has made many things possible. One needs acres of space to exhaust how the internet has made this life possible. From transferring money from one part of the world to another making e-commerce possible and cutting the costs of doing business significantly.

But since the creation of the world wide web in the late 1980s, one of the most significant innovations has been the ability for people to search for information. In the modern era, search engines have been perfected to provide us with all the information we need on almost anything.

People’s needs whether looking for information for academic research or buying some sweet corn, search engines provide this information at our finger tips. This is what has made Google a powerful tool and turned its parent company, Alphabet, the world unicorn that it is. Needless to say, that its founders have turned out as some of the wealthiest people in the world.

Google with all its powerful algorithms doesn’t charge its users for search fees. All you need is an internet connection and bingo! Of course, you must have the ability to discern what is correct and what is not because search engines simply index information from millions of websites including fake ones. Of course, there is some effort to remove certain sites like those that promote terrorism from these search engines but largely any form of information you need is there.

We live in the era of the smartphone, another very important tool that enables anyone to publish news whether fake or not. However, the most worrying trend in Uganda is the inability of diploma and degree holders to search for information to make right decisions.

Sometimes a PhD holder in Uganda and a cart pusher peddle the same information without any ability to determine whether the news is fake or not. This is one of the reasons we in Uganda are poor — the inability to discern the information that the internet throws our way.

Many Ugandans are easily conned by 419 scammers who promise them to have won lotteries they have never registered to participate in. Others lose money through pyramid scams that have been written about in other countries. This is a result of mainly our inability to search for the right information.

If our businesses must grow and survive, we must fully understand the search element of the internet. Searching for opportunities and understanding the partners that we want to do business with. But if we can’t ascertain a business opportunity from a scam, we won’t be able to grow.

Search engines can lead us to opportunities including new innovations. But do we know how to find this information? To separate it from the genuine and the one that isn’t so? When you look at how quickly Ugandans take in to conspiracy theories which all of them can be easily debunked through search, then you know that our businesses are in trouble.

It may sound weird but our syllabuses at a certain education level should teach people how to search for the right information and perhaps that will help people make critical decisions based on the right information.

Based on the information highly educated people spew on social media platforms, it is rightly possible that they are making decisions in their workplaces based on unverifiable information. This is going to make many businesses lose money.

If a well facilitated highly educated employee who has access to internet cannot use search engines to verify information or even make a few calls but simply tweets whatever comes their way, how are they making decisions for the business?

In Whatsapp groups of university graduates is where most misinformation is shared by people in critical managerial positions. How are these people managing the people below them? How can a university graduate with 20-30 years of working experience be so reliant on information that they can’t verify when they own a smartphone with data?

Business owners and those at the highest levels must deliberately find ways to empower their workers so that they make decisions based on the right information. If you see somebody in a workplace Whatsapp group sharing all the fake news, know that they are making wrong decisions for the business.

The writer is a communication and visibility consultant. djjuuko@gmail.com

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#OutToLunch: Rampant unemployment is a key national security issue

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Out to Lunch

#OutToLunch: What employees should know before launching a side hustle

By Denis Jjuuko On Friday 29 August this year, I was invited to speak to the staff of Uganda Registration Services Bureau (URSB) about side hustles for corporates during their end of month Fireplace session. The Fireplace is an internal meeting where guest speakers discuss various topics every last Friday of the month. Here is an abridged version of my presentation. I believe others could find an interesting thing or two. In August 1972, Idi Amin launched his so-called economic war which led to the expulsion of Asians. In the months that followed, Uganda experienced unprecedent inflation. With the economy in free fall, many workers realized that their salaries were no longer sufficient. At Makerere University, the country’s premier higher institution of learning, professors took to driving taxis to supplement their income. One professor, until recently a minister in Museveni’s government, was the taxi driver. His colleague, an education professor, was the ‘turn boy’ or conductor. 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Bars, salons, and restaurants require a lot of time when starting which you may not have as you have to concentrate on your job as well. Also, workers in such sectors are unreliable. You don’t know which day they will not turn up. Or when they will sell a crate of beer and replace it creating an impression there are no customers. Still, you don’t want to stay awake in a kafunda so that a few men not eager to get home can finish their beer and leave to enable you close the day’s operations. Cash payments: Avoid side businesses where most of the payments are made in cash. You don’t know when the workers will disappear with it. Most side hustles are small and may not have systems to protect revenues especially in the beginning. Side businesses where people pay in the bank are better. There you can protect your revenue. I know there are mobile money payment codes these days but there are still a few issues with them to be fully embraced. Small is beautiful: All business plans show profitability at one stage. Also, however much research you do, there will always be stuff you will only learn when doing the business. Start small and allow yourself to learn the trade. Don’t throw all your life savings in a business at the beginning. Don’t borrow to start. If you are to borrow, maybe from family. Start with your savings or pool money with others. Six months rule: Before you quit your job to fully concentrate on the side hustle, instruct your bank to send 100% of your salary to an investment account or unit trusts or bonds. Don’t touch this money. Now, see if you can rely on the side hustle for six months. Pay all business and personal expenses from the business. That way you will know if the business is profitable or if you have been subsidizing it with your salary. That way you will avoid looking for a job a few months of leaving one. 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