Ugandans – Prime Time Communications

Out to Lunch

#OutToLunch: Corporate farmers, side hustlers must pay “school fees” to succeed

By Denis Jjuuko Over the weekend, a video surfaced online of a Kenyan who grew watermelons, looked for buyers, loaded them to the city, failed to sell them, stored them and they fermented overnight. The video went viral largely because many Ugandans especially those who hold day jobs in corporate bodies could relate. Known as ‘corporate farmers’ and under pressure to have a side hustle, many start businesses such as farming. These ventures — small gardens or even large farms, salons, clothing shops (known as boutiques), bufundas (small bars), grocery shops (labeled supermarkets), and restaurants among others are everywhere. One in Uganda must be seen to be doing a side hustle business or they are considered failures. There is a historical perspective to it. In the 1990s, many civil servants were retrenched and had no jobs. Kids saw how their parents or guardians without any other income suffered and swore not to suffer the same fate. In order to avoid those missteps, many decide to be different. Those who survived retrenchment saw their mothers open grocery shops at universities or doctors’ villages to supplement the family income. Today, many people are driven to start farming. Favourable weather patterns, abundant arable land, a growing population, affordable labour etc. On paper and indeed like for most businesses, it is all rosy. It doesn’t, however, take long before stories start springing up on social media platforms. Grown something and got nothing out, the platform is available to broadcast. But for many, the desire for a side hustle is hard to contain. In order to be different from their parents and grandparents, today’s side hustlers tend to think differently. Like the Kenyan watermelon man, if you harvest a sizeable number of them, hire a truck and take them to the market yourself, you would cut out the middlemen and make significant returns than if you sold them at the farm. Without much research or due diligence, the corporate farmer arrives at the market and everyone laughs at them. Nobody is willing to buy. There is a story of man in a suburb just outside Kampala known as Muvunza. The story goes that he one day arrived in Kampala with a truckful of matooke from his garden. He moved around several markets in Kampala and they were giving him peanuts per a bunch. He decided to offload the matooke at his home and watch them rot. The locals nicknamed him Muvunza (the one who lets stuff rot). Many corporate farmers or side hustlers are Muvunzas. If they are not letting matooke rot in their compound, they throwing money after money in ventures that are not sustainable or profitable. High rents, taxes, a small customer base and many other hinderances don’t enable them to make profit. Sometimes they don’t know because the salaries at their formal jobs cushion them from these losses. It is when they start running these businesses fulltime that they realize that the ventures were sinkholes. The main challenge for most hustlers is lack of experience or giving up before they have paid what Ugandans call “school fees.” For every venture, it will take time for the entrepreneur to crack it. To establish a network of clients or to be known for doing something requires time. If watermelons are your thing, the traders in Nakasero, Nakawa or Kalerwe markets won’t know you if you deliver once and even on the wrong day. They already have their suppliers. So, you will need to court them over time. They aren’t going to abandon guys they have been dealing with for the last 10 years just because you have shown up with a truck of watermelons or tomatoes. Maybe you even arrived when they stocked up a day before. You convince them one by one over a period of time. If you are to do farming and you do it for one season, there is no way you are going to succeed. Those who succeed do it for over time. Some seasons they make profits. Other seasons they make losses. Once they gain experience, they can then stabilize and be able to predict their incomes. By this time, the “school fees” paid have started to provide a return on investment. Networks have been established That is how traders in the Kampala markets start to call and place orders before even the seller arrives. That is how credit lines are established. That basically means that there is no excuse for experience. The writer is a communication and visibility consultant. djjuuko@gmail.com

October 22, 2026

Out to Lunch

#OutToLunch: Saudi Arabia 2034 World Cup great opportunity for Ugandan workers

#OutToLunch: Saudi Arabia 2034 World Cup great opportunity for Ugandan workers By Denis Jjuuko On a recent flight to Entebbe, I met a sizeable number of travelers who were, by their conversations, Ugandans returning from some Middle Eastern countries where they are deployed as largely domestic workers. Many were returning home I think either for Christmas or their break after working for two years in the Arabian deserts. They were excited to be returning to their motherland. Before boarding in Doha where they were connecting from other parts of the Middle East, they called relatives who were to pick them once we landed at Entebbe. They spoke to each other very loudly. Their experiences, the type of bosses they had, who they wanted to see first once they are in Uganda, what they wanted to do and some who they wanted to fight etc. Unlike the flights from Entebbe to the Middle East, where female domestic workers dress in abayas that are of the same color and design, walk in line and politely as if they are about to receive the holy communion, this time they were on their own. There was no leader giving them instructions. The abayas had been replaced with skinny jeans, leggings and tank tops. Wigs or caps were now their preferred head gear. There was something about many of them. They didn’t have much regard to other passengers sharing the same boarding area spaces. I thought they were a little bit uncouth. But I was happy that they were returning home at least for their holidays and seeing their family after a few years away. Uganda, like many countries in Africa and even Asia, is a source of domestic workers for wealthy families in the Middle East. Uganda has a labour cooperation agreement with Saudi Arabia. However, the labour agreement talks largely of domestic workers. Most of the domestic workers don’t have much skills and are therefore not contributing much to Saudi Arabia or learning a lot of skills they can use on their return home. I actually wondered how many of those domestic workers returning home will be able to do something else? Especially in situations where they won’t be able to return to their previously jobs in the Middle East. The majority will become poor again given the stories we hear of how relatives fleece them of the little money they make. But there is a great opportunity in Saudi Arabia that the Uganda Ministry of Gender, Labour and Social Development must take advantage of. Saudi Arabia, one of the biggest destinations for Ugandan domestic workers, won the rights to host the 2034 edition of the FIFA World Cup. Saudi Arabia is going to outdo itself in organizing this event. Of the 15 stadiums required to host the soccer extravaganza, only four exist. They are going to build 11 mega stadiums. They will build hotels, expand the airports, railway and road infrastructure. There is going to be a lot of construction in all the major cities. Remember, the Saudis want to outdo Qatar that hosted the last world cup. They are also on a mission to take the limelight from Dubai which has seen unprecedented growth with their focus on building massive infrastructure projects that support tourism and business. Like Qatar, they will need workers to pull off their world cup dream. Skilled workers or those that can easily be skilled. First, workers will be needed at the construction sites. Engineers, masons, surveyors, accountants, welders, project managers and the lot that works on construction sites. Secondly, they will eventually need workers to manage the infrastructure. We have already seen this in Doha. At the airport, the most common languages among workers are Luganda and Swahili. In hotels, it is the same. But because we are not very strategic, many of our workers are supervised by Indians and Filipinos. How do we get our people from lowly to middle and high-level jobs? They will need to be skilled. Some of the domestic workers could be moved to work in hotels. They can start as room service attendants and those who become good at it, will eventually become supervisors and managers. That way they will learn specific highly needed skills that can be very helpful in our tourism and hospitable industry when they eventually get tired of working abroad. Some may even invest here in small bed and breakfasts or restaurants. Engineers we send will gain experience in doing mega infrastructure projects. Welders will gain specific skills that are so needed here. Some may become partners or build businesses in Saudi Arabia just like Jews and the Dutch did in New York. However, this won’t happen on its own. We must now lobby the Saudis to take on our people beyond domestic work. I understand that there is a lot of argument against youths being shipped out to work abroad but there is absolutely nothing wrong with migration. Everyone is a migrant. If the jobs are in Saudi Arabia, let Ugandans go. The Ministry of Gender should not miss this golden chance of Saudi Arabia hosting the world cup. They should turn their domestic labour agreement into a general labour agreement to support the 2034 world cup. That way, the conversations of workers at airport lobbies will eventually be different. Happy 2025. The writer is a communication and visibility consultant. djjuuko@gmail.com

January 9, 2025