Iganga

Digitalization

UCC’s digital skills training unlocks content creation opportunities

By Adam Walusimbi In today’s digital age, many young people aspire to earn a living through content creation. However, procrastination often hinders their dreams, as they wait for the perfect equipment, timing, or financial resources to begin. At a recent one-week digital skills training program in Asuret Sub-County, Soroti District, Moses Kiboneka, widely known as Uncle Mo, an award-winning digital content creator, encouraged the youths to take immediate action. He shared valuable insights, emphasizing that the best time to start is now, rather than postponing their ambitions. Speaking to the attendees, Uncle Mo highlighted his own journey. As a mechanic, he found himself out of work during the 2021 COVID-19 lockdown when car repairs shrunk. This unfortunate circumstance led him to create a “newsletter-commentary show” from his garage, launching his popular YouTube channel, “I Am Uncle Mo.” “I began with the most basic equipment—a borrowed phone and a friend as my camera operator,” he explained. “If I had waited for better resources, my channel might never have existed. You must start now!” Today, Uncle Mo’s channel boasts over 85,600 subscribers and 6.3 million views, allowing him to generate income from YouTube ads and collaborate with major brands. One participant, George William Eumu, described the training as “eye-opening.” Previously, he viewed his smartphone as a tool for basic tasks. “Now I know I can use my phone to do graphics design and video content creation,” he shared. Winnie Byanyima (no known relations with the Executive Director of UNAIDS) expressed her enthusiasm as well. She highlighted how the training boosted her aspiration to become a content creator. “The facilitators encouraged us to ask questions and demonstrated how the apps are used, making it very educational,” Byanyima noted. Interacting with Uncle Mo also added significant value to the training, motivating her further. Tom Vincent Olobo, the Senior Assistant Chief Administrative Officer for Asuret Sub-County, conveyed gratitude to the Ugandan government for selecting Soroti for this training initiative. He encouraged the Uganda Communications Commission (UCC) and Prime Time Communications to expand the program throughout the district. “Seeing over 100 youths participate in the ICT and multimedia skilling program brings me joy,” said Olobo. “I believe these young people can apply their skills to alleviate poverty and also teach their peers. I urge the UCC and government to extend this valuable training to other areas of Soroti.” The Soroti District training marked the conclusion of a larger digital skills program implemented by Prime Time Communications, which began in early 2024 and spanned 10 districts, including Masaka, Bukomansimbi, Lwengo, Sembabule, Kalungu, Mayuge, Bugiri, Pallisa, and Busia. More than 1,000 youths have participated in this digital skilling program. Initiated by the UCC under the Uganda Communications Universal Service and Access Fund (UCUSAF), this initiative aims to equip youths with essential digital skills, such as multimedia applications, social media marketing, and content creation, enabling them to create sustainable jobs in the digital economy. Denis Jjuuko, Team Leader at Prime Time Communications, attested to the positive impact of the program. “We have observed enthusiastic participation across all districts, and the trainees have produced impressive, professional-quality videos, graphics, and multimedia content despite having limited resources,” he said. “With continued training and tech-focused funding, Uganda’s youths have the potential to transform the nation.”Eng. Susan Nakanwagi, the UCUSAF technical manager, confirmed that the digital skilling program, now in its third year, will expand to more underserved districts in the 2025/2026 financial year due to its significant impact on the youths.

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Out to Lunch

#OutToLunch: How Kikuubo can transition from trading to manufacturing

By Denis Jjuuko A few weeks ago, I was invited for a meeting in Jinja, which is about 80km away from Kampala. In order to make a small saving, I decided to drive with a friend who was also attending the same meeting. Our meeting was scheduled for 10.00am. We decided to leave Kampala at 7.00am in order to make it to Jinja in time. We thought that two hours were enough to cover the distance. Because my friend lives around Bweyogerere and it was early morning, we didn’t anticipate any difficulty in being in Jinja well ahead of the scheduled time. We decided to use the main Kampala-Jinja Road instead of the one through Kayunga that I normally prefer. Afterall, my anticipation was that we would be driving against traffic as the majority of people who live in Mukono would be coming into Kampala. The traffic was instead bumper to bumper in Namanve and Sseeta and we thought that once we go beyond Mukono town, we would be able to move faster. We continued our drive and along the way we started realizing that we could not make the trip by the scheduled time. We arrived in Jinja about 15 minutes late. I remembered this while watching clips from a meeting between the president and the traders who are protesting the tax system. The president advised them to become manufacturers instead of importers of finished products. If you are a regular reader of this column, you would know my position on manufacturing. I am an advocate because there aren’t many countries that developed without focusing on manufacturing. Through manufacturing, countries are able to employ large numbers of the working age population. Manufacturing ensures sustainable jobs with predictable regular income, a prerequisite for economic growth and wealth accumulation. When people have a regular predictable income, and not depending on chance, they can be able to invest in long term projects such as housing. Banks can offer low interest long term e.g., 30-year mortgages. Business people would invest in sectors for long-term knowing there are people who will be able to afford their products or services. When the majority of people’s incomes depend on prayer and the intercession of the holy spirit, investors keep away. The people can’t save. You can’t save what you don’t have. Banks, instead of lending money for business, they focus on lending to the government. They are nearly sure of being paid back than when they lend to businesses who don’t have an assured market. Anyway, if Uganda is to become a manufacturing hub as the president wants it to be, there are certain things that government must put in place. One of them is the highway not only to Jinja but to the Kenyan border. There are plans to build the Kampala-Jinja Expressway but they remain largely plans todate. If you are a regular user of the road beyond Jinja, you know that jam builds up between Kakira and Iganga (Kakira and Jinja is smooth because it is a four lane road). Maybe the Kampala Jinja Expressway should become Kampala-Iganga or even Malaba Expressway. If people are spending 3-4 hours to cover a distance of about 80km, like we did for the Jinja meeting, it will become costly for manufacturers as this is the main route for their raw materials and finished products (to the port of Mombasa). But even if the road was wide and smooth, road transport is expensive for manufacturers. Railway transport provides solutions but plans about the Standard Gauge Railway (SGR) became a mirage. Yet at one stage we had a railway line that almost connected all the major parts of the country. We also have Lake Victoria; it can solve some our bulky transport woes. The majority of Ugandan traders start after dropping out of primary or secondary school. They learn trading and after a few years of frugality and tenacity, they make it big. They will never invest in stuff that are not tangible such as research and development (R&D) which is key if any country is to become a hub. What most traders know is that if you pay this amount of money, you get this amount of goods and sell them at that amount of money. That is why EFRIS is a big issue yet maybe it shouldn’t. Government needs to appreciate their strengths and limitations and invest in R&D on their behalf, showing them which sectors or products, they can invest in as manufacturers and handhold them until when they can transition from informal traders to manufacturers. It can match them with foreign investors for joint ventures and most importantly for technology transfer and support them on issues such as corporate governance. There are already traders in Uganda who have made this transition, how did they make it? It is the story government should be telling while dangling the investment incentives traders need to make the transition. The writer is a communication and visibility consultant. djjuuko@gmail.com

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