Centenary Bank

Out to Lunch

#OutToLunch: Ugandan businesses embracing the region signals good things to come

By Denis Jjuuko For many years, Ugandan businesses relied on many things Kenyan. Employees in the hospitality industry, advertising, creative, transport, logistics and even banking among others. Of course, Kenya is a bigger economy which has also not been largely disrupted by war. They had expertise that we lacked. So, it must have been easier for them to set up here or sending their goods to Kampala. Of course, there were Ugandans doing lots of stuff in Nairobi. In the 1970s and 1980s, many Ugandan experts were exiled in Kenya working as medical doctors, lawyers, teachers, businessmen, and political ‘external wingers’ among other jobs. Singers Jose Chameleon and Bebe Cool got their breakthroughs after recording in Nairobi studios. Later, Ugandan radio presenters made Nairobi home. Private radio had developed faster in Uganda after the liberalization of the airwaves in 1993 than in Kenya. However, if you needed technical expertise on many things, Kenya seemed to be the ideal destination. Ugandan entrepreneurs like James Mugoya and Bulaimu Muwanga Kibirige (BMK) had set up businesses there in the construction and automotive sectors among others. But still, there was an imbalance. Kenyan businesses set up more in Uganda than Ugandan businesses did in Kenya or elsewhere. That trend seems to be changing. First, many Ugandan big businesses like banks were run by Kenyans and other foreigners. There was a time a few years ago when almost all the banks in Ugandan had foreign CEOs. Today, the majority of banks are run by Ugandans. And some Ugandan executives are now running big businesses in Kenya, like Bamburi Cement. Second, in recent years, we saw Omar Mandela set up his popular Café Javas in Nairobi. It became an instant hit with the hippy Nairobians looking for a place that is well known for its customer care and great food. Kenyan managers had been running the hospitality industry in Uganda and now, a Ugandan businessman was taking the game to their capital. Café Javas today has more outlets in Nairobi than Kampala and Entebbe combined. Perhaps, other Ugandans are learning from Mandela. Since last year, we have had at least three Ugandan businesses in the entertainment and marketing world set up in Nairobi. Fenon, Swangz Avenue and Talent Africa Group all now have offices in Kenya. Previously, the entertainment and marketing businesses relied somewhat on Kenyan experts and even equipment to pull off events and marketing campaigns. Ugandan businesses are now playing on their grass. In tourism, we are also seeing Amos Wekesa’s Great Lakes Safaris operating a hotel in Tanzania. A few years ago, we saw Centenary Bank starting operations in Malawi. Many other Ugandans are also doing business in southern Africa. The BMK Group has operations in Zambia and many others have taken the same route. Rwanda, South Sudan, Burundi and the Democratic Republic of Congo are some of the other markets where Ugandan businesses are operating. It is remarkable that Ugandan businesses are growing and expanding in the region. Previously, we looked on haplessly as largely Kenyan businesses took over markets even after the Ugandan army had pacified some of those countries. South Sudan comes to mind. Ugandans for example in South Sudan operated the smallest of businesses — curio shops, barber kiosks and roadside restaurants. Kenyans operated banks and other big stuff thereby gaining more from regional trade. Uganda’s economy is largely concentrated within a radius of 80km of Kampala. That limits growth for some of the businesses yet economies like Kenya are way bigger than ours. The East African Community has a population of nearly 350 million people with a nominal GDP of about US$350 billion making it a market that we can’t simply ignore. Uganda has been pushing for exports into these regions while facing many barriers including infrastructural ones in countries like the DRC. And if we only export there after even constructing their roads, we miss out on some opportunities that are extended to registered businesses in those markets. However, we shouldn’t be limited to only the region. With geopolitical pressures across the globe, there is even more need to expand to take on sectors that may not be well catered of as global players concentrate on their main markets or scale down in others. Businesses which may not be ready to go it alone should look for companies they could merge with or acquire to get a footprint in those particular markets easily. The writer is a communication and visibility consultant.

Read More »
News

#OutToLunch Ugandan businesses should join Centenary in Malawi

#OutToLunch Ugandan businesses should join Centenary in Malawi By Denis Jjuuko In the early 1983, the Catholic Church in Uganda set up a scheme that targeted the majority of Ugandans — folks in rural areas, the majority of which were unbanked. Ten years later, the scheme turned into a commercial bank that still largely caters for the same target market. Centenary Bank has evolved to the behemoth that it is today with millions of customers and nearly 100 branches countrywide. But that is not news to anybody reading this. What could be news is a story that for some reason has gone largely unnoticed. Centenary has acquired another bank in Malawi, signaling the start of a new phase in its life. We must note that Centenary isn’t the first indigenous local bank or business to venture out of the country. Greenland Bank, in its short-lived life had opened in Zambia and Tanzania. The BMK Group also owns a hotel (Hotel Africana Lusaka) in Zambia among other business. The Mandela Group owns four branches of Café Javas or CJs in Nairobi. There could be other Ugandan brands operating in the region. But Centenary, with Shs5.5 trillion in assets is the biggest of them all to operate outside the confines of Uganda’s borders. This is good for the country and many brands with the means should think of doing so. For some time, we have been spectators in the regional market. We have watched Kenyan brands expand and grow their assets in the region even in countries like South Sudan and Rwanda that we helped pacify. As we have argued before, as we build roads and even deploy boots on the ground in the western jungles of the Democratic Republic of Congo, our businesspeople should be setting up companies there. Africa has been described as the next frontier, with a population of 1.4 billion people, majority of whom are young and ready to provide the labour force required for big businesses. Ugandan businesses should not just be watching and sending congratulatory messages to Centenary, they should be following up to set up businesses in Malawi. Malawi is politically stable having survived the thuggery of Kamuzu Banda. The rule of law seems to be established with even the supreme court brave enough to overturn a presidential election. What businesses are viable in Malawi? Almost everything. It is a virgin market with even some of its printing done in the dim lit corridors of Nasser Road according to some accounts. Malawi’s growth and development strategy outlines education, energy, agriculture, health and tourism as the sectors it is banking on to become an industrialized country by 2063. With a Ugandan bank now taking centre stage in the country’s financial sector, Ugandan businesses have a brand that can easily access them credit. Centenary can simply do due diligence here and lend to a business that would like to expand in Malawi. But the businesses here shouldn’t be in a rush. It has taken Centenary a whopping 39 years and an asset base of trillions to make its first move beyond its Ugandan comfort zone. They have experience in dealing with the rural poor and have enough resources to take on risks. They have an ownership model that has proved successful, using the structures and loyalty that people have with the Catholic church to provide a springboard for their success. It is this model they are somewhat basing on as the church is also its partner in Malawi. Structures are important and a Ugandan brand without such structures wouldn’t be able to succeed in another market. We have seen of recent some very sad news where a brand previously thought to be successful collapsing within a year of the founder’s death. Newspapers have been advertising the company’s assets for forced sale (including those of the children who had assumed directorships). By establishing structures, companies would be able to scale at home and even abroad. I don’t think there is still an employee or even a non-executive director that was part of Centenary’s founding in 1983 that is still involved. The company has been able to grow beyond its founders. The current managers and non-executive directors I am sure are aware that they won’t have to die in their offices unless if they suffer sudden death. They will have to hand over the company to its next leaders for further growth. That is a key lesson for all Ugandan companies. The writer is a communication and visibility consultant. djjuuko@gmail.com

Read More »