December 19, 2023

Out to Lunch

#OutToLunch: Investing in the movie industry and its value chain could be the next big thing

By Denis Jjuuko About 30 years ago, a Ugandan soap opera captured the imagination of the nation, turning hitherto unknown actors and actresses into household names. Some like Sam Bagenda who was quoted over the weekend, the public doesn’t even know their real names. Where he turns, he is known as Dr Bbosa after the character he portrayed so well in the famous series, That’s Life Mwattu. Other series followed such as Bibaawo and Ekitobeero trying to capture the market created by the success of That’s Life Mwattu. Actors took to the stage and it seemed a new industry was born. But it seemed the success of Ugandan TV shows were always short lived. Foreign soaps such as Sunset Beach, Generations, and Isidingo would always interrupt the flow, leaving Ugandan actors to only perform in poorly attended theatres. South American telenovelas and even Philippine ones have of recent been the rage. But it seems there is a revival of the Ugandan TV soaps. You have probably heard the kids in the neighborhood singing Sanyu Sanyu nkwagala, a theme song for the Sanyu series on one of the pay TV channels. Or you have been incessantly called to remind you that the “TV has been cut off yet Sanyu Sanyu Nkwagala is about to start, please pay up.” Sanyu revolves around a young fashion designer who marries into the extremely rich Kirunda family that runs the country’s biggest fashion enterprise. Kirunda, a cunning businessman or criminal depending on how you look at things is played by Abbey Mukiibi of the Kalisoliiso Crew. It is a well-crafted script and the production is good. It isn’t only Sanyu that is keeping soap lovers captivated. There is also Ssuubi, a domestic worker working for the family of coffee mogul Kaaya. Kaaya is played by renown actor Andrew Benon Kibuuka of the Bakayimbira fame. It also features visual artist and former Buganda Kingdom minister Owek Nuwa Wamala Nnyanzi. And of course, Comedy Factory and its Mzigo Express. The production of Ssuubi or Mzigo Express is as good as Sanyu even though sometimes the casting could have been better. There are several other Ugandan TV series and lovers can be hooked on TV the entire weekday evening. Of course, there are also some poorly done ones I have watched but there is no need to dwell on them. Even though these series are featuring many known faces, there are many actors and actresses I am seeing for the very first time and they are good at what they are doing. Many are young and smart and the future for the industry seems to be bright. Like I have argued before, the creative industry can employ millions of young people. There are 71 licensed TV stations in the country and hundreds of radio stations, most of which lack content. Audio dramas targeting mobile phone users could also be made. And of course, the internet opens many opportunities. Many young people already earn a living creating content on YouTube and TikTok. X, formerly Twitter, recently started paying verified users (may not be yet possible in Uganda though). However, some of the creators on platforms like TikTok produce bizarre videos in a bid to bait followers to watch them. Many such creators lack the skills and talent to write creative scripts and of course acting them out. I don’t think they will stay in the industry for long. So, there is a need to train more script writers and production crews if this is to work and most importantly create distribution channels and systems so the content can reach the target market. The training doesn’t necessarily have to be through formal education where people get degrees and such certificates. Hands on training would create the numbers necessary today to get these young people quickly into work. The emphasize must be on original content and not necessarily on recycling or even copying jokes like some standup comedians do. It also doesn’t have to be vulgar or tribal to sell either. What channels through which would this content be distributed? What synergies can be made? In Nollywood, Nigeria’s highflying film industry, it is estimated that each movie employs approximately 100 people from pre-production to movie production to post production. Nearly 3,000 movies are produced annually in Nollywood, which translates into approximately 300,000 jobs a year. Generally, a million people work in Nollywood. According to Business Day, a Nigerian newspaper, Nollywood contributes 2.3% of the country’s GDP. Nigeria is Africa’s biggest economy. Africa’s film and entertainment industry has the potential to create 20 million jobs and US$20 billion annually by 2025 according to UNESCO. This won’t happen on its own. Deliberate efforts will be needed for the industry to thrive. If you are looking for where to invest, what about the movie industry and its value chain? The writer is a communication and visibility consultant. djjuuko@gmail.com

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Out to Lunch

#OutToLunch: Chanel mobile money interest payments to pension savings

By Denis Jjuuko Some old people in Uganda receive some Shs25,000 a month from the government to enable them to “afford life.” The people who are involved in this activity claim that the elderly on this program look forward to this money as it enables them pay for some household needs. Most people would like and even pray every single day to live long lives. I don’t know though how many would love to survive on this Shs25,000 (US$6.5) a month. Nevertheless, one is better than zero. Uganda’s workforce stands at more than 18 million people today. The majority of these people will in about 30 years retire from their jobs either because they have reached their age for retirement or too old to hustle. Most of these people today are unsalaried and will remain so for all their working lives as they work in the so-called informal sector. Even though most of these people will not be able to kuyiriba (hustle), many will still be alive given the improvements in medical treatment technologies, availability of information and living generally better lifestyles. The challenge they will face will be consistent income. For decades, many people banked on their children to look after them during retirement especially those that managed to pay school fees for these offspring. Although that may have worked in the past, it is one sure way of suffering as you wait for the benevolence of the children, who themselves may not have much or may prefer to spend their money elsewhere. We are increasingly becoming capitalistic. The social system that most people in Africa depended on is getting broken as the continent urbanizes. And if millions of people retire or unable to work every year, the government cannot be able to pay those on regular pension (retired civil servants), those being retrenched from public service and the elderly. Even if they pay, the Shs25,000 a month is too little to enable anyone live a decent life. Uganda isn’t the only country that has this problem. Africa is the youngest continent where the median age is 19 but with a working population of 788 million people. Like Uganda, the majority of these people will be retiring in 20-30 years. Again, like Uganda, the majority of these people (600 million) have no pension savings. When they retire, they will become destitute. In Uganda, employers are supposed to contribute to NSSF for their workers but the reality is that many people in informal jobs can’t do this. We are known as the most entrepreneurial country in the world but the majority of these entrepreneurs are kuyiriba-ring such as hawking, being paid for work done or per a day etc. Just study those who claim to own online shops or the guy slashing your compound where he comes once a week during the rainy season and maybe once a month during the dry season. Who will pay his NSSF? They may be catered for in the law but the reality is different. What needs to be done is to create systems that can enable people to save by seeing the benefits of it. Many people are increasingly becoming members of village saving schemes, saccos or investment clubs (building societies), and Nigiina (where people raise money for one person on a regular basis until every member has received their share) among others. But these are usually short term and not looking at pension 15 or 30 years later. I recently attended the African Pension Supervisors Association (APSA) conference and as experts debated pathways to sustainable inclusive pension in Africa, I kept on thinking about mobile money and how it can revolutionarize pension in Africa. Periodically, I receive some mobile money. Little amounts. Last month, I got Shs2,695 as interest payment. There about 40 million mobile money users in Uganda. There are two major mobile money companies in Uganda and they each pay out an average of Shs5 billion per a quarter to customers like me. That is Shs10 billion every three months. In a year, that is Shs40 billion on average. Imagine if this money was instead of sending it directly to me, they opened a pension account for me linked to my National ID where it is saved and invested? Growing at a net income of about 12% annually, this pension scheme would bring in Shs4.8 billion in net profit in the first year. If you compound this for 15-30 years and telcos contributing every quarter, many people would be able to retire with something. It can also be linked to the national health insurance scheme and allow each member to voluntarily contribute. It would require innovative incentives to work such as withdraws of a certain percentage every five years or funeral covers for parents, spouses or offspring. The writer is a communication and visibility consultant. djjuuko@gmail.com

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